Senior Product Manager, Programmatic Advertising

Team Overview:At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.Product Overview:The Fluency platform brings first-of-its-kind Robotic Process Automation for Advertising together with AI into a single hub that enables you to adapt to the rapid pace of industry change while delivering comprehensive digital ad programs at a virtually limitless scale.  Launch, manage, and optimize custom, local digital advertising campaigns across all major channels with groundbreaking efficiency and control. Your advertising strategies shouldn’t be limited by technical constraints, resource limitations, and tedious, time-consuming tasks. Job Summary:The Senior Product Manager is a natural collaborator with a deep understanding of technical product management and strong business acumen. In this role, you will lead the ongoing development and enhancement of Fluency’s platform. You’ll work closely with cross-functional teams—including Engineering, Sales, Marketing, Learning, and Customer Success—to identify opportunities, define product strategies, and deliver solutions that provide significant value to our clients.A successful Senior Product Manager is the voice of the customer, translating client needs into innovative features and enhancements that solve real business problems and drive growth.Your Role:Partner with the Director of Product to define and execute the product vision, strategy, and ongoing product enhancementsConduct market research to evaluate and prioritize product opportunities aligned with business goals (e.g., reducing customer acquisition costs, scaling revenue, or accelerating revenue recognition)Establish and manage best practices for incorporating qualitative user feedback into product developmentMonitor and drive user adoption at the feature level to inform iterative product evolutionSupport development and delivery of weekly and monthly milestones within the quarterly product roadmapContribute to revenue modeling and help define pricing strategies for product offeringsLead adoption efforts for new products and features through coordinated rollout plans and marketing materials (internal and external) Serve as an internal leader in articulating and solving complex business problems related to platforms, systems, and infrastructureIdentify and remove blockers that may delay launches or impede project successCollaborate directly with technical leaders to align on product vision and problem-solving approachesProvide regular updates to senior leadership on product progress, challenges, and strategic directionFoster strong working relationships across the organization, with an emphasis on quality, reliability, and scalable solutionsWhat We Look For: 10+ years of product management experience, with a strong emphasis on platforms and systems5+ years of experience with digital advertising products in programmatic environments (e.g., The Trade Desk, Basis, Amazon DSP)Solid understanding of software development processes, Agile methodologies, and tools (e.g., Trello, Jira). Ability to translate technical requirements and collaborate effectively with engineering teamsProven track record of turning customer feedback into high-impact features. Experience with customer journey mapping, user personas, and empathy-driven design is a plusStrong data analysis skills and a metrics-driven mindset. Experience with A/B testing, user analytics, and feedback toolsExcellent verbal and written communication skills. Confident presenting to executives and influencing cross-functional decision-makingComfortable navigating ambiguity, thinking critically, and solving complex problems in a fast-paced environmentAbility to understand and discuss technical concepts while prioritizing and evaluating new opportunitiesKnowledge of data-informed development methodologies and current software development best practicesFluency is headquartered in Vermont.  This position is remote US based.  If local, you have the option to go into the office. Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.