Senior Performance Marketing Manager (Gaming)

A global platform specializing in web data collection and analysis for business solutions is now looking for an experienced Senior Performance Marketing Manager to join its team.The role focuses on scaling a new desktop game launcher, so proven gaming user acquisition experience is essential.The company has access to over 20 million residential IP addresses worldwide, and its web scraping and proxy infrastructure solutions are trusted by leading enterprises across the globe.Founded in the United States, the company today unites more than 250 professionals working from Europe and North America.ResponsibilitiesOwn the performance strategy to grow users for the desktop game launcherRun end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and TwitchRapidly test hypotheses, creatives, and targeting to find scalable winnersOptimize CPA/CPI toward installs and early retentionSet up tracking, build funnels, and optimize the user journey to lift conversion and reduce churnPartner with Product to align marketing with goals and value propositionsAnalyze performance and report on CAC, LTV, ROI, and retention 10+ years of proven experience in gaming performance marketing for B2C softwareHands-on expertise with Google Ads, YouTube, Meta, and TikTokStrong track record driving traffic from Tier-1 geos (US, UK, Germany, France)Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimizationExperience building and optimizing CPA/CPI campaignsEnglish C1+Will be a plusExperience with Telegram, Reddit, Discord, or TwitchExperience with micro- and nano-influencer marketing in the gaming nicheDeep understanding of gamer psychology and community trends (Minecraft experience is a strong advantage)Experience collaborating with indie game developers and small studiosExperience with affiliate or arbitrage traffic Competitive salary package based on experience and locationOpportunity to work on a cutting-edge product in the dynamic gaming industryFlexible B2B contract formatWork-life balance and remote-friendly environmentHigh level of ownership and autonomyDirect impact on business growth and marketing strategy