Senior Paid Social Specialist (Performance Marketing Agency)

Role: Senior Paid Social Specialist Department: Paid Social, Performance Media Buying, Creative StrategyReports to: Head of Paid SocialCore Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms.KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells Experience Level: Mid-level (3+ years) This is Public Nectar We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving. As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 22 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth. Our Values: Winners Win - We get the job done right, rain or shineFull Ownership - Accountability is our North StarIntegrity - Do what's right, not what's easyNever Stand Still - 1% better every day leads to extraordinary heightsHigh Energy - Passion fuels performance The Opportunity Join our high-performing paid social team as a Senior Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data-driven results. This isn't just about running ads, you'll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage. What You'll Own Campaign Excellence & Strategic Development Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and PinterestConsistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROIConduct data-oriented media buying with rigorous testing for new creatives, audiences, and strategies to scale campaignsUtilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven Creative Strategy & Performance Optimisation Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performanceWrite direct-response copy that resonates with target audiences and creates thumb-stopping adsCollaborate closely with the design team to find new creative angles and breakthrough conceptsMonitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising Client Partnership & Growth Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional serviceIdentify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundationsWork closely with cross-functional teams to ensure alignment on campaign objectives and strategiesPresent clear, data-backed insights and growth recommendations to clients Continuous Innovation & Collaboration Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategiesActively participate in team meetings, share expertise, and contribute to the overall success of the paid social teamWork closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progressDevelop your skills through ongoing learning and professional development opportunities What You Bring Essential Experience 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £100k per monthDeep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and PinterestProven track record working with cross-functional teams in an advertising agency, startup, or service-based business environmentExtensive experience working with D2C industry clients and understanding their unique challengesT-shaped marketing knowledge with understanding of different areas of the marketing funnel Technical & Analytical Skills Strong analytical skills with exceptional attention to detail - you love tracking and interpreting dataExperience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)Proficiency in campaign setup, audience targeting, and performance optimisationAdvanced understanding of creative testing methodologies and performance measurementExcellent copywriting skills for direct-response advertising Personal Attributes Self-motivated and proactive with a drive to consistently improve and stay current with industry trendsDetail-oriented with a passion for analysing and tracking dataSelf-starter who can motivate themselves without constant guidanceFluent in English, both written and verbal, with strong communication skillsHigh energy and enthusiasm for performance marketing challenges Your Growth Journey 3 Months In Full understanding of client objectives, campaign setups, and performance metricsSuccessfully launched and optimised multiple campaigns across Meta and TikTok, delivering early winsIdentified scope for future client growth and integrated seamlessly with team workflowsBuilding strong relationships with clients and internal stakeholders 6 Months In Fully integrated with the team and consistently exceeding performance benchmarks for your accountsBeginning to explore upsell and cross-sell opportunities with existing clienteleRecognised for contributing valuable insights and strategic thinking to client successDeveloping stronger brand foundations with the agency through exceptional client service 12 Months In Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaignsSeen as a key player in the agency's paid social success with wider team recognitionTaking leadership on complex accounts and mentoring newer team membersContributing to agency growth through client retention and strategic account development What We Offer Competitive Package Competitive salary commensurate with experiencePerformance-based bonus opportunities aligned with client success28 days paid holiday plus bank holidaysYour birthday off (because everyone deserves to celebrate) Professional Growth Access to £10,000 worth of training courses and ongoing learning opportunitiesMentorship from highly experienced digital marketing expertsWorking with a wonderfully diverse portfolio of clients, strengthening your skillset across many nichesClear career progression pathways within our growing paid social team Work-Life Excellence Fully remote work environment Subsidised gym membership up to £50 per monthRegular social events - quarterly team gatherings with a variety of bonding activities Culture & Environment Collaborative, high-energy team environment focused on continuous improvementOpportunity to make a real impact on growing D2C businessesAgency culture built on sharing expertise and achieving exceptional results togetherWork with cutting-edge tools and platforms in the performance marketing space Ready to Join Us? If you're excited about driving real business growth through strategic paid social advertising and want to be part of a team that values both performance and continuous improvement, we can't wait to hear from you! Application Process Stage 1: Initial call with Ben Rogers, our Operations ManagerStage 2: Short assignment to assess your skill set and working style. Followed by a call to run through this with Josh Hyde, Head of Paid Social to discuss insights and team fitStage 3: Follow-up call with Lewis Lindsay, Founder of Public Nectar