Senior Marketing Strategist

Remote, East Coast Hours · Full Time · Experienced • $90,000-$100,000Hi, we're Big Human. We're a full-service creative agency. We work with the world's most interesting brands to bring their vision to life through technology, design, branding and growth.Since 2010, we've produced 262 websites, 80 applications and 50 brands for 247 satisfied clients (Rockefeller Center, Gemini, Quinn and Netflix, to name just a few). And we've still found time for our own passion projects on the side (like HQ Trivia and Vine).As we continue expanding our marketing practice, we're hiring a Senior Marketing Strategist to own client marketing workstreams end-to-end from strategy through execution. This is a high-autonomy role for someone who has already done this work, knows what good looks like, and doesn't need a north star handed to them.The role sits at the intersection of strategy, execution, editorial judgment, and client leadership. You'll translate business goals into clear marketing plans and drive them forward — week to week, initiative to initiative — without waiting to be told what to do next. About the RoleAt Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. That means Marketing Strategists are responsible for identifying what will actually move the needle — and focusing efforts there.You will often be the primary owner of a client's marketing workstream, responsible for:Designing the strategyManaging execution across channelsShaping content and creative directionLeading client communicationTracking performance and iteratingLeveraging and training AI This is not a role for someone still building toward independent strategic ownership. You've already led accounts, made hard prioritization calls, and shipped work without a senior editor looking over your shoulder. You know the difference between activity and impact (and you protect that distinction).What You'll DoStrategy & PlanningTranslate client goals (growth, revenue, engagement) into clear marketing strategies and execution plansDevelop GTM strategy for new and emerging products or initiativesTake the first strategic pass when a project starts from scratch Make clear trade-offs about what not to pursue, based on impact vs. effortEnsure every initiative ladders back to defined goals and success metricsUse AI tools to rapidly explore strategic directions, pressure-test plans, and move efficientlyGrowth Ownership & PrioritizationDefine clear goals and success metrics for each client and initiativeContinuously evaluate what's working, what's not, and where to double downReprioritize based on performance, new insights, or shifting client needsKnow when to say "no" or "not now" — and be able to explain why clearlyBreak down strategy into weekly actions that drive measurable progressEditorial Judgment & Content DirectionShape and elevate AI-assisted content to ensure it's on-brand, strategic, and high-qualityReview and edit articles, emails, captions, and campaign copy with a strong editorial eyeSet the quality bar for content on your accountsProvide clear, actionable feedback to content collaboratorsMaintain voice, tone, and brand consistency across channelsCampaign Execution & Project ManagementOwn marketing initiatives end-to-end from kickoff through deliveryBuild systems and content for social media and creative campaignsPrepare weekly updates and campaign summaries for clientsIdentify risks early and resolve them before they become problemsCreative & Partner CollaborationBrief designers, producers, freelancers, and partner agencies clearly and effectivelySet expectations for deliverables, timelines, and success criteriaEnsure marketing assets meet both strategic and creative goalsMaintain strong communication across teamsAnalytics & InsightsTrack marketing performance across channelsTranslate data into clear insights and next steps Ensure campaigns evolve based on learningsClient LeadershipPresent marketing plans, campaign updates, and performance insightsTranslate complex work into clear summaries and recommendationsCommunicate priorities, trade-offs, and risks with confidenceWho You AreYou're a sharp, AI-forward marketing generalist who knows how to balance brand storytelling with growth and performance. You're energized by varied, complex work — and you thrive when you're trusted with full ownership.You've already done this work. Specifically:You've owned a client or brand relationship end-to-end, from strategy through deliveryYou've built a GTM or campaign strategy from scratch You've shipped marketing work without a senior strategist reviewing every decisionYou've given content feedback that actually made the work better, not just differentYou've told a client (or internal stakeholder) "no" or "not yet" — and held the lineStrategic ThinkingYou think in outcomes, not deliverablesYou focus on what moves the needle, not what fills the calendarYou make trade-offs confidently, even with imperfect informationYou're not satisfied with simply shipping work; you care whether it workedEditorial TasteYou have a strong sense of what good content looks like across formats and brandsYou can edit AI-generated drafts efficiently and elevate them to a high quality barYou adapt voice across brands without losing what makes each one distinctOwnership & ExecutionYou manage your own workstreams without being managedYou're organized, proactive, and accountableYou maintain momentum and ensure work progresses week to weekAI & Modern MarketingAI is already part of your daily workflowYou move from idea → draft → refined output efficientlyYou apply judgment and taste to AI-assisted work (you're a skilled editor of it, not just a user of it)CommunicationYou translate complexity into clarityYou make decisions confidently in ambiguous situationsYou communicate priorities and risks without needing to be promptedBonus PointsExperience launching early-stage products or startupsExperience across multiple marketing disciplines (SEO/AEO, email, social, paid, content)Experience building marketing systems or playbooks from scratchFamiliarity with Asana or similar project management toolsExperience mentoring or elevating junior team membersWho This Is Not ForMarketers who are still growing into independent strategic ownershipCandidates who need significant direction to move projects forwardPeople who are uncomfortable making decisions without consensusCandidates without agency or fast-paced multi-client experienceWhat Success Looks LikeYour accounts run with minimal senior oversight — you own them, not just manage themYou set the quality bar for content on your accounts and enforce itPriorities are clear, and low-impact work is deprioritized or eliminatedMarketing efforts result in measurable progressWhy Work at Big Human?We believe work is important, but so is taking care of yourself, connecting with your team, and stepping away from the screen to recharge. Here are just a few of the perks of working at Big Human:Remote Office (with bi-monthly coworking days)Health, Dental & Vision Insurance (including options completely covered by Big Human)14 Paid Holidays & Generous Vacation Time401(k) Matching10–16 Weeks of Paid Parental LeaveInternet Credit & Home Office Upgrade StipendSummer FridaysYearly Team Retreat & Company-Sponsored Team EventsShared Experience Fund & Donation MatchingEducation Fund for professional developmentThis role is fully remote, with strong preference for someone based in the Tri-State area. Compensation ranges from $90,000–$100,000 depending on experience.Our ValuesSupportive — We foster a workplace that encourages creativity, mental wellness, and work-life balance.Grounded — We think big but stay realistic, humble, and ego-free.Passionate — We bring commitment, excitement, and craft to every project.Forward-thinking — We build for today while preparing for what's next.Accountable — We show up as individuals and deliver as a team.Big Human is committed to fostering a diverse, inclusive, and equitable workplace. We encourage BIPOC and people from traditionally underrepresented backgrounds to apply. We are an equal opportunity employer.