Senior Marketing Strategist

Hi, we’re Big Human. We’re a full-service creative agency. We work with the world’s most interesting brands to bring their vision to life through technology, design, branding and marketing.Since 2010, we’ve produced 262 websites, 80 applications and 50 brands for 247 satisfied clients (Rockefeller Center, Gemini, Quinn and Netflix, to name just a few). And we’ve still found time for our own passion projects on the side (like HQ Trivia and Vine).As we continue expanding our marketing practice, we’re hiring a Marketing Strategist to play a central role in how we deliver strategy and campaigns. This is an AI-forward role for a growth strategist who owns outcomes, prioritizes ruthlessly, and keeps momentum week to week.The role sits at the intersection of strategy, execution, and client leadership. You’ll translate business goals into clear marketing plans and own them from kickoff through delivery.This is a high-autonomy role for someone who can think strategically, move work forward independently, and drive measurable impact. AI should be a natural part of your marketing stack, helping you explore ideas, iterate quickly, and increase output across strategy and execution.This is not a coordinator or execution-only role. You’ll be expected to make trade-offs, focus on what moves the needle, and deliver real value for clients. It is ideal for someone who has worked in agency environments or early-stage startups and is comfortable operating across many marketing disciplines.About the RoleWe’re looking for a sharp, AI-forward marketing generalist who can translate client goals into clear strategies and drive those strategies forward across channels.At Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. This means Marketing Strategists are responsible for identifying what will actually move the needle and focusing efforts there.You’ll be expected to prioritize what matters most, make clear trade-offs, and guide clients toward the highest-impact work. Our goal is not to do more marketing. It’s to do the right marketing.You’ll work across a wide range of initiatives, including platform strategy, campaigns, SEO and AI-driven search, GTM, and performance optimization.You will often be the primary owner of a client’s marketing workstream, responsible for:Designing the strategyManaging executionCoordinating with collaboratorsLeading client communicationTracking performance and iterationThis role sits at the intersection of strategy and execution. You’ll be expected to think at a high level while also ensuring work moves forward week to week.It’s fast-paced, high-ownership, rewarding work. You’ll help shape how companies grow, make decisions that have real impact, and see your ideas turn into measurable results.The right candidate is a strategic thinker and strong operator: someone who enjoys turning ideas into plans and plans into outcomes.What You’ll DoStrategy & PlanningTranslate client goals (growth, revenue, engagement) into clear marketing strategies and execution plansUse AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before executionSynthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic directionTake the first strategic pass when a project starts from scratchMake clear trade-offs about what not to do, based on impact vs effortEnsure every initiative ladders back to defined goals and success metricsGrowth Ownership & Prioritization Define clear goals and success metrics for each client & initiative Focus efforts on what will drive measurable impact, not just output Continuously evaluate what’s working, what’s not, and where to double down Reprioritize work based on performance, new insights, or changing client needs Know when to say “no” or “not now” to protect focus and momentumMaintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift Break down strategy into weekly actions that drive measurable progressCampaign Execution & Project ManagementOwn marketing initiatives end-to-end from kickoff through deliveryUse AI to accelerate planning, drafting, and iteration across campaigns without sacrificing qualityBuild systems and create content for social media and creative campaignsPrepare weekly decks and campaign updates for clientsIdentify risks early and resolve them with a clear planCreative & Partner CollaborationBrief designers, producers, freelancers and partner agencies clearly and effectivelyProvide clearer, faster briefs by leveraging structured thinking and AI-assisted iterationSet expectations for deliverables, timelines and success criteria alongside our Marketing ManagerEnsure marketing assets meet both strategic and creative goalsMaintain strong communication across teamsAnalytics & InsightsTrack marketing performance across channelsTranslate analytics and performance data into insights and recommendationsUse AI to identify patterns in performance data and generate faster hypotheses for testingTranslate insights into clear next steps without relying on manual analysis aloneEnsure campaigns evolve based on learnings and performanceClient Leadership & CommunicationLead day-to-day client communication for assigned projectsPresent marketing plans, campaign updates and performance insightsTranslate complex work into clear summaries and recommendationsCommunicate priorities, tradeoffs and risks clearlySystems & Process ImprovementImprove internal workflows for strategy, execution and reportingTurn lessons learned into documented processes or templatesHelp strengthen how Big Human delivers marketing work at scaleWho You AreYou’re energized by solving complex marketing problems and figuring out how to turn ambitious goals into real-world campaigns.You enjoy working across disciplines — strategy, content, social, growth, partnerships — and you’re excited by the challenge of choosing the right marketing tools for the job.You thrive when you’re trusted with ownership, when the work is varied, and when you’re collaborating with smart teams and interesting clients.Who You AreProfileA sharp, AI-forward marketing generalist who understands how to balance brand storytelling with growth and performanceExperience & BackgroundNYC or Tri-State based (remote with occasional in-person opportunities)5–8+ years experience in marketing strategy, growth marketing, or campaign leadershipAgency experience or startup GTM experience strongly preferredExperience managing multi-channel campaignsStrategic Thinking & PrioritizationYou think in terms of outcomes, not just deliverablesYou focus on what actually moves the needleYou are comfortable making trade-offs and saying no when something won’t drive impactYou are not satisfied with shipping work — you care about whether it workedYou approach decisions with data and performance in mindOwnership & ExecutionComfortable owning projects end-to-end and moving work forward independentlyOrganized, proactive, and accountableComfortable managing multiple initiatives simultaneouslyYou maintain momentum and ensure work progresses week to weekAI & Modern Marketing ApproachComfortable using AI tools as part of your daily workflowAble to move from idea → draft → refined output efficiently using modern toolsStrong judgment: you know how to edit, refine, and improve AI-assisted workEnergized by working faster and smarter, not just harderCommunication & Decision-MakingA strong communicator who can translate complexity into clarityConfident making decisions in ambiguous situationsYou make decisions efficiently and confidently, even with imperfect informationBonus points if… Experience launching early-stage products or startupsExperience collaborating with product managers, designers, and creative teamsExperience building marketing systems or playbooksAI & Modern Marketing ApproachAt Big Human, we believe AI is a force multiplier. You should be comfortable using AI tools as part of your daily workflow to:Generate and refine strategic thinking fasterCreate strong first drafts across content, campaigns, and frameworksPressure-test ideas and explore multiple directions quicklySummarize complex information into clear insightsImprove speed without lowering the quality barExperiment and iterate with our creative campaign workflow & outputWe are not looking for someone who relies on AI blindly. We are looking for someone who knows how to use it well: applying judgment, taste, and strategy to shape outputs into high-quality work.Work Style ExpectationsYou manage your own workstreams in AsanaYou utilize AI as a part of your modern toolkitYou flag risks early and propose solutionsYou communicate clearly with internal teams and clientsYou operate with autonomy as the defaultYou’re energized by helping clients achieve real momentumWho This Is Not ForMarketing coordinators looking to grow into strategyCandidates who need heavy direction to move projects forwardPeople uncomfortable making decisions independentlyMarketers who prefer execution-only rolesCandidates without agency or fast-paced startup experienceWhat Success Looks LikeWork consistently ladders back to clear goals and measurable outcomesPriorities are clear, and low-impact work is deprioritized or eliminatedClients rely on Big Human for direction, not just executionMarketing efforts result in measurable progress (growth, engagement, revenue, etc.)Why Work at Big Human?We believe work is important, but so is taking care of yourself, connecting with your team and stepping away from the screen to recharge. Here are just a few of the perks of working at Big Human:Remote Office (with bi-monthly coworking days)Health, Dental & Vision Insurance (including options completely covered by Big Human)14 Paid Holidays & Generous Vacation Time401(k) Matching10–16 Weeks of Paid Parental LeaveInternet Credit & Home Office Upgrade StipendSummer FridaysYearly Team Retreat & Company-Sponsored Team EventsShared Experience Fund & Donation MatchingEducation Fund for professional developmentThis role is fully remote, with strong preference for someone based in the Tri-State area (or who can easily travel to NYC for coworking days and team gatherings). Compensation is commensurate with experience, and ranges from $90,000–100,000, depending on background.Our Values at Big HumanThe Big Human experience—how we work, who we hire, and what we build—is shaped by our values:We’re supportive. We foster a workplace that encourages creativity, mental wellness and work-life balance.We’re grounded. We think big but stay realistic, humble and ego-free.We’re passionate. We bring commitment, excitement and craft to every project—client or internal.We’re forward-thinking. We build for today while preparing for what’s next.We’re accountable. We show up as individuals and deliver as a team.Diversity, Equity & InclusionBig Human is committed to fostering a diverse, inclusive and equitable workplace. We encourage BIPOC and people from traditionally underrepresented backgrounds to apply. Diverse perspectives fuel creativity and innovation, helping us build better products, brands and experiences.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation.