Senior Marketing Specialist

Senior Marketing SpecialistUnited States - RemoteAbout Us:At NXTThing, where we're redefining the landscape of recruitment process outsourcing (RPO). We believe that hiring is both an art and a science, and we're pioneering a fresh approach that combines innovative technology with the human touch. Our mission is simple: to transform how companies attract top talent by offering innovative solutions tailored to their unique needs.About the RoleWe’re looking for a creative, execution-focused Senior Marketing Specialist to help elevate our brand, support revenue growth, and bring campaigns to life across multiple channels. This role is ideal for a marketer who blends strong visual design skills with performance-driven thinking and is comfortable working in a fast-paced B2B environment.You’ll partner closely with sales, leadership, and external stakeholders to develop content, campaigns, and materials that drive engagement and pipeline growth.What You’ll DoDevelop and execute B2B marketing campaigns across digital, email, social, and eventsDesign high-quality marketing assets, including social graphics, one-pagers, email templates, and sales enablement materialsManage and optimize CRM and marketing automation workflows (HubSpot, Salesforce, Pipedrive, etc.)Build landing pages and campaign assets to support lead generation initiativesCollaborate with sales to align messaging and support pipeline accelerationTrack campaign performance and report on KPIs to improve engagement and conversionMaintain brand consistency across all marketing channelsWhat We’re Looking For3+ years of B2B marketing experience (agency or in-house)Strong design capabilities using Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop preferred)Experience working within CRM and marketing automation platforms such as Pipedrive, Salesforce, or HubSpotUnderstanding of marketing analytics, campaign tracking, and performance optimizationAbility to manage multiple projects and deadlines in a dynamic environmentStrong written and visual storytelling skillsDetail-oriented with a high standard for quality and brand consistencyNice to HaveExperience in the talent acquisition industryEvent marketing or webinar promotion experienceBasic knowledge of SEO and paid digital campaignsExperience managing websites in a WordPress environmentAt NXTThing RPO we understand that we are at our best when our people can be their authentic selves at work and we are committed to providing an inclusive environment for our team, our clients, and our communities. Employment decisions are based on an individual’s qualifications and merit, however, never with regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.