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Senior Marketing Operations Manager

Risepoint
Full-time
On-site
United States
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.The Impact You Will MakeYou'll own how marketing work gets done on Risepoint's new Digital Experience Platform — the unified content management system powering websites for 100+ university partners. While others set the strategy and roadmap, you'll design the workflows, standards, and processes that help teams move fast without breaking things. This role sits at the intersection of marketing, technology, and operations, making you essential to a transformation that will reshape how Risepoint delivers digital experiences at scale.What You Will DoDesign and optimize workflows for content creation, page building, QA, and publishingCreate clear, repeatable processes that help authors and designers produce high-quality work efficientlyManage the backlog for template updates, component enhancements, and marketing feature requestsTranslate team needs into actionable requirements for Product and EngineeringEnsure all content meets design system standards, governance rules, and accessibility requirementsCoordinate across Creative, UX, Content, SEO, technology and Governance teams to keep projects on trackProvide tactical support to maintain program momentum, reduce friction, and enable the DXP implementation and management to stay strategically focused. Responsibilities may include: prepare program documentation and reporting, facilitate cross-team working sessions, track readiness across migration waves, DXP project plan management & tracking, status & leadership reports, program calendar.Partner with the Migration Lead to ensure systems are configured and ready for each partner launchLead onboarding and training for content authors and partner marketing teamsEstablish and enforce publishing standards and quality controlsWhat Success Looks LikeTeams are producing content faster and with fewer revision cyclesPartner site launches are well-prepared with templates, training, and documentation ready on scheduleCross-functional teams collaborate smoothly with clear handoffs and minimal confusionDXP program remains on schedule with all teams providing inputs on-timeHow Impact Will be Measured in the First YearReduction in content production cycle timeImproved content quality scores, accessibility compliance, and SEO performancePositive feedback from internal teams and partners on workflow clarity and supportExperience That Matters Most5–7+ years in marketing operations, web production, or content management systemsHands-on experience with content workflows, CMS platforms, and component-based designTrack record of improving processes and driving alignment across multiple teamsStrong communication skills — you can translate marketing needs into operational systemsExperience That's Great to HaveExperience with enterprise CMS/DXP platforms (Optimizely, Sitecore, Adobe Experience Manager, etc.)Experience leveraging AI tools to streamline workflows and improve efficiency at scale. Background in higher education, EdTech, or multi-brand/franchise environmentsFamiliarity with agile methodologies and tools like Workfront, Jira or Azure DevOpsExperience supporting large-scale platform migrations or digital transformationsKnowledge of WCAG accessibility standards and SEO best practicesRisepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.