Senior Marketing Operations Manager

About the RoleWe’re hiring a Senior Marketing Operations Manager to build and maintain Cerby’s marketing operations practice end-to-end. This is a high-visibility, hands-on role for someone who has owned marketing ops in an early-stage environment and is comfortable wearing many hats — from systems architecture to sales alignment to analytics strategy.You will be the go-to expert for HubSpot, Salesforce, and the marketing tech stack, responsible for designing scalable processes, reliable infrastructure, and actionable reporting that accelerates demand, enhances funnel performance, and empowers cross-functional teams.What You'll OwnSystems & InfrastructureImplement, own, and continuously improve marketing automation across HubSpot and Salesforce — including lead lifecycle, lead scoring, workflows, integrations, nurture, email marketing, and reportingDesign scalable, reliable marketing tech infrastructure that supports campaign execution, customer lifecycle tracking, and cross-system data flowWork deeply and directly with SDRs, AEs, and RevOps to ensure accurate lead and account routing, seamless handoffs between Marketing → SDR → AE, clear SLAs and lifecycle definitionsBuild and maintain critical integrations and API-based automation where neededAnalytics & MeasurementDefine and implement measurement frameworks and dashboards to provide trusted funnel, pipeline, attribution, and performance insightsPartner with RevOps and Sales leadership to align on shared definitions and reporting cadenceTranslate data into recommendations that drive strategy and executionData Quality, Governance, & ComplianceOwn data quality and accuracy across all sales and marketing systemsDrive best practices around database growth and enrichment, deduplication, field standardization and governance, and data security and access controlsEnsure systems and processes support GDPR and CCPA complianceRegularly audit data health and proactively resolve issues before they impact revenueCross-Functional AlignmentCollaborate deeply with Sales, Demand Gen, Product Marketing, and RevOps to operationalize GTM strategiesAct as a systems and process advisor to leaders and practitioners across the organizationLeadership & StrategyLead the development of a next-generation marketing operations stack—integrating tools for intent data, enrichment, behavioral signals, and AI-driven automation to power smarter targeting, faster execution, and scalable growthInfluence long-term marketing operations strategy, tooling decisions, and investment prioritizationRepresent ops in cross-team planning, governance, and playbook developmentQualificationsRequired Experience4–6+ years in Marketing Operations, Revenue Operations, or Sales OperationsExtremely fluent in Salesforce and HubSpot (hands-on, not theoretical)Direct experience implementing Salesforce and/or HubSpot in a startupStartup experience is mandatory — you’ve worked in lean teams with real ownershipHave been the sole or primary marketing ops owner and supported sales ops needsExperience working in a sales-led (SLG) motion with SDRs and AEsComfortable owning automation, data, and execution end-to-endHow You Think & WorkVery, very detail-oriented — data integrity matters deeply to youMethodical, structured, and programmatic in how you design systemsThinks logically — almost like a programmer — when building workflows and rulesComfortable rolling up your sleeves and doing the work yourselfStrong documentation habits and operational discipline