Senior Marketing Consultant

Job Title: Senior Marketing Consultant (E-commerce & D2C Growth)Location: Remote (Open Worldwide)Engagement Type: Consultancy / ContractIndustry: Sports & FitnessAbout RDX SportsRDX Sports is a globally recognized combat sports and fitness brand, serving customers across multiple international markets through its D2C websites, marketplaces, and retail partners. As we continue to scale our global marketing efforts, we are seeking an experienced Marketing Consultant who can objectively evaluate our current marketing ecosystem, identify growth opportunities, and provide strategic recommendations to maximize business performance.Role OverviewWe are looking for a highly experienced Marketing Consultant with a proven track record in scaling global e-commerce brands. This is a strategic consulting role focused on auditing, evaluating, and optimizing our complete marketing function.The consultant will work closely with senior leadership and our internal marketing teams to assess current performance, identify inefficiencies, uncover growth opportunities, and recommend best-in-class marketing strategies. This role is advisory rather than execution-focused.Key ResponsibilitiesMarketing EvaluationConduct a comprehensive evaluation of RDX Sports' marketing operations.Assess current marketing strategies, team structure, workflows, budgets, KPIs, and reporting.Evaluate marketing effectiveness across all customer acquisition and retention channels.Identify operational gaps, inefficiencies, and missed growth opportunities.Benchmark current performance against leading global D2C and e-commerce brands.Channel AssessmentReview and evaluate the effectiveness of:Affiliate MarketingPerformance Marketing (Google Ads, Meta, TikTok, Microsoft Ads)Organic Search (SEO)Content MarketingEmail Marketing & CRMSMS MarketingSocial Media MarketingInfluencer & Creator MarketingBrand MarketingProduct MarketingConversion Rate Optimization (CRO)Customer Retention & Loyalty ProgramsMarketplace Marketing (Amazon and other marketplaces)Analytics & AttributionMarketing AutomationStrategic RecommendationsDevelop a clear roadmap for short-, medium-, and long-term marketing growth.Recommend channel-specific optimization strategies.Advise on budget allocation and marketing investment priorities.Improve customer acquisition efficiency and lifetime value.Recommend improvements in customer journey and conversion funnel.Identify opportunities for automation, AI adoption, and process optimization.Recommend marketing technology (MarTech) enhancements where required.Brand & Content StrategyEvaluate brand positioning and messaging consistency.Assess content strategy across all digital channels.Review campaign planning and creative effectiveness.Recommend improvements to storytelling, customer engagement, and brand differentiation.Reporting & Executive AdvisoryPresent audit findings to senior leadership.Deliver detailed reports with actionable recommendations.Define measurable KPIs and success metrics.Support leadership in prioritizing strategic marketing initiatives.Provide ongoing advisory support during implementation where required.Required Experience10+ years of experience in Digital Marketing, Growth Marketing, or Marketing Strategy.Significant experience consulting for global D2C or e-commerce brands.Strong understanding of international marketing across North America, Europe, Middle East, and other global markets.Proven success in improving marketing performance and business growth.Experience working with cross-functional marketing teams.Strong commercial and analytical mindset.Technical ExpertiseThe ideal candidate should demonstrate expertise in:Performance MarketingAffiliate MarketingEmail Marketing & CRMSEOContent StrategyBrand StrategyMarketing AnalyticsAttribution ModelingCustomer AcquisitionCustomer RetentionMarketing AutomationCROGA4Google Tag ManagerLooker Studio / Power BIHubSpot, Klaviyo, Salesforce Marketing Cloud, or similar CRM platformsAI-powered marketing tools and automation platformsDesired QualificationsBachelor's degree in Marketing, Business, or a related field (Master's preferred).Certifications in Google Ads, Google Analytics, Meta, HubSpot, or equivalent are a plus.Experience with Shopify Plus or other enterprise e-commerce platforms is highly desirable.Key CompetenciesStrategic ThinkingBusiness AcumenData-Driven Decision MakingExecutive CommunicationProblem SolvingMarketing LeadershipCommercial AwarenessGrowth MindsetStakeholder ManagementPresentation & Reporting SkillsDeliverablesThe selected consultant will be expected to deliver:Comprehensive Marketing Audit ReportSWOT Analysis of Current Marketing OperationsChannel-by-Channel Performance AssessmentMarketing Maturity AssessmentCompetitive Benchmark ReportCustomer Journey ReviewBrand Strategy EvaluationContent Strategy EvaluationBudget Optimization Recommendations90-Day Quick Wins Plan12-Month Marketing Growth RoadmapExecutive Presentation with Strategic RecommendationsWhy Join RDX Sports?This is an opportunity to influence the growth strategy of a globally recognized sports brand. Your insights will directly shape executive decision-making and contribute to building a world-class marketing organization.If you have successfully transformed marketing functions for high-growth e-commerce brands and thrive on solving complex business challenges, we would love to hear from you.