Senior Marketing Associate, Home Solutions

Become a part of our caring community and help us put health first Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. Humana’s provider organization, CenterWell, is the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager. Humana’s CenterWell Marketing organization is hiring a Senior Marketing Associate (Senior Product Marketer) to support the growth of CenterWell Home Solutions. This role will contribute to strategic marketing initiatives focused on patient acquisition, sales enablement, and local marketing support for our more than 350 home health branches.Reporting to the Director of CenterWell Home Solutions Marketing, the Senior Marketing Associate (Senior Product Marketer) will play a leading role consulting with business partners to understand business goals, develop data-driven strategies to meet those objectives, lead a cross-functional team through flawless execution, and measure success so we can continuously improve our efforts. The position is ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey.Key Role FunctionsDevelop and lead B2B sales engagement campaigns to promote new patient acquisition, clinical services, and advanced clinical programsManage multi-channel marketing campaigns, including paid media, collateral creation, and communications for provider audiences who recommend home health services to their patientsMaintain and update sales engagement resources and collateral, oversee marketing requests, and manage asset inventoryOversee patient marketing communications, including Start of Care kits and patient loyalty programs, ensuring compliance and consents are maintainedDefine and monitor campaign objectives, KPIs, and performance metrics; provide regular updates to sales leadershipManage vendor relationships and campaign budgets, ensuring effective project executionAnalyze business opportunities using historical data, consumer research, and competitive intelligenceOptimize marketing activities through analytics and report marketing performance to key business partnersFirst Year Success FactorsProjects you manage produce measurable resultsYour strategies are acknowledged by others as smart and effectiveRecognition among team members as a marketing expert who gets resultsDevelopment of effective partnerships with internal clients and team membersUse your skills to make an impact  Required Qualifications5+ years of experience in direct response marketing, digital marketing, sales enablement marketing, or related fieldExperience optimizing marketing activities by leveraging analytics; comfortable working with large datasets and translating findings into actionable recommendationsExperience working with clients to deliver solutions that meet their needsExcellent planning and organizational skills; demonstrated ability to implement projects and meet deadlinesDemonstrated ability to develop strategies that achieve business goalsStrong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)Preferred QualificationsBachelor’s Degree in marketing, communications, business or related fieldDemonstrated leadership abilityExperience in the healthcare or health insurance industryExperience in B2B marketing or sales enablement marketingAdditional InformationTo ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:Health benefits effective day 1Paid time off, holidays, volunteer time and jury duty payRecognition pay401(k) retirement savings plan with employer matchTuition assistanceScholarships for eligible dependentsParental and caregiver leaveEmployee charity matching programNetwork Resource Groups (NRGs)Career development opportunitiesOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-18-2026About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.