Senior Marketing Analytics Manager

What You'll DoAs a Senior Marketing Analytics Manager you will provide senior individual-contributor leadership to Avalara's Marketing organization by owning how marketing performance is measured, interpreted, and used to drive decisions. You will operate at the intersection of Marketing, RevOps, Sales, Finance, and Data, ensuring analytics frameworks are trusted, scalable, and decision-ready.You will lead through expertise and influence, not people management, and is accountable for clarity, consistency, and effect of marketing analytics across the business.This is a remote position reporting to the Director, Marketing Analytics#LI-Remote What Your Responsibilities Will BeAnalytics Leadership and Measurement StrategyLead the definition, evolution, and governance of marketing analytics frameworksEstablish clear standards for metrics, definitions, and sources of truthResolve conflicting interpretations of performance dataDomain Ownership You will own one or more major analytics domains, such as:Full-funnel and lifecycle measurementAttribution and ROI frameworksCampaign, channel, and program performanceGTM and pipeline analyticsExecutive and board-level marketing reporting(Multiple Leads may exist, each with distinct domain ownership.) Insights and Decision EnablementTranslate complex analyses into clear insightsLead deep dives, root cause analyses, and opportunity sizingInfluence prioritization, investment decisions, and GTM strategySupport senior leadership with decision-ready narratives, not just metricsPartnershipYou will partner with:Marketing leadershipRevOps and Sales OpsFinanceGlobal Analytics and Insights (GAI), Analytics Engineering, and BI teamsAlign our needs with data models, reporting, and delivery prioritiesRepresent Marketing Analytics in planning and review forumsAnalytics Governance and StandardsDefine expectations for analytics usage, interpretation, and reporting qualityEnsure analytics outputs are trusted and scalableGuide Analytics Engineers and BI partners on implementation prioritiesMentor senior analysts and managers through thought leadership and feedback What You'll Need to be Successful8–12+ years of experience in marketing analytics, growth analytics, or related fieldsOversee complex analytics domains with cross-functional impactExperience supporting senior and executive stakeholders in decision-making forumsUnderstanding of marketing and GTM measurement conceptsAnalytical problem-framing and structured thinking skillsConnect data to business strategy and outcomesSQL and data literacyExperience working with modern data stacks and BI tools Avalara is an AI-first CompanyAI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.You’ll bring experience using AI and AI-related technologies, ready to thrive here.You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of YouTotal Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.  Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.  Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.   What You Need To Know About AvalaraWe’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity EmployerSupporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.