Senior Marketing Analyst and Data Specialist

CHCP CorporateYour future in healthcare education starts here: apply in under 3 minutes, wherever you are.MedicalDentalVisionVoluntary Life (Employee, Spouse, Child)Employer-Paid Life InsuranceShort-Term Disability (STD)Long-Term Disability (LTD)Flexible Spending Accounts (FSA/LFSA)Health Savings Account (HSA)HSA Employer ContributionCritical IllnessHospital IndemnityAccident Insurance401(k)401(k) Employer MatchPaid HolidaysFloating HolidayMental Health DayReferral Bonus ProgramTuition Assistance Program (TAP)Your future in healthcare education starts here: apply in under 3 minutes, wherever you are.Are you passionate about turning marketing data into meaningful insights that drive business decisions? We are looking for a detail-oriented and analytical Senior Marketing Data Analyst to join our team. In this role, you will support marketing performance analysis, reporting, and optimization efforts by leveraging data across multiple platforms and systems.The ideal candidate is highly analytical, technically skilled, and able to translate complex data into clear, actionable insights for internal teams and leadership.Key ResponsibilitiesAnalyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation.Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams.Monitor and evaluate search marketing performance, trends, and KPIs.Manage and maintain data integrations across marketing and CRM platforms.Ensure data accuracy and consistency across reporting systems.Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making.Utilize analytics platforms to identify opportunities for optimization and growth.Assist in tracking ROI, conversion metrics, and funnel performance.Required Technical SkillsThe ideal candidate will have strong technical and analytical skills with extensive working knowledge of:GA4PowerBILooker StudioFunnel.ioGoogle Tag ManagerCRM systems (Velocify and CampusVUE experience is a plus)Microsoft Office SuiteGoogle WorkspaceAdditional Skills & AbilitiesStrong mathematical and analytical abilities with the ability to calculate figures and interpret data accurately.Ability to apply common-sense reasoning and solve problems involving multiple variables in standardized situations.Effective written and verbal communication skills.Ability to read, comprehend, and communicate instructions, correspondence, and reporting information clearly.Comfortable presenting information to individuals and small groups within the organization.QualificationsEducation & ExperienceBachelor’s degree with related experience required; higher education experience strongly preferred.3+ years of experience in search marketing and analytics required.Agency experience is a strong plus.CHCP (The College of Health Care Professions) is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields. We are dedicated to helping our students achieve their career goals and make meaningful differences in healthcare.Why Choose CHCPEducational Excellence – Join a premier healthcare education institution focused on preparing the next generation of healthcare professionals.Modern Facilities – Teach with state-of-the-art equipment and advanced learning technologies.Collaborative Environment – Work with experienced educators and healthcare professionals committed to student success.Professional Development – Access ongoing training, mentorship, and career advancement opportunities in healthcare education.Student-Centered Approach – Work in an environment where student success and career readiness are our top priorities.Work-Life Balance – Enjoy a supportive schedule designed for both professional fulfillment and personal well-being.Your future in healthcare education starts here: apply in under 3 minutes, wherever you are.