Senior Manager, Segment Marketing (Betting & Gaming)

SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real-time, first-party data signals, SEON enriches customer profiles, flags suspicious behavior and streamlines compliance workflows - all from one place. SEON provides richer data, more flexible and transparent analysis, and faster time to value than any other provider on the market. We’ve helped companies reduce fraud by 95% and achieve 32x ROI, and we’re growing fast, thanks to our partnerships with some of the world’s most ambitious digital brands like Revolut, Wise, and Bilt.We're hiring a Senior Manager of Betting & Gaming (B&G) Segment Marketing to own the Revenue Marketing plan for our B&G segment, one of the company's most strategic verticals. This means you'll generate, execute and report on marketing programs such as events, webinars and digital campaigns that generate and accelerate new business and expansion pipeline for the segment with cross-functional collaboration across Sales, Product Marketing, Demand Gen and Customer Marketing.If you're a data-driven, customer-obsessed, problem-solving marketer with an unparalleled level of ownership plus B&G expertise, we want to talk to you.This role can be office-based or remote, with a preference of being located in EMEA.What you’ll do:Build and execute a vertical-specific acquisition planGenerate and execute creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives for new business and expansionAlign with sales leaders, AEs, BDRs and account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviewsCollaborate with global field marketing to align resourcing, planning, capacity and maximize the return on event investment for the regionCollaborate cross functionally within marketing, sales and other functions needed to ensure the vertical meets its pipeline and revenue goals.Participate and present in pipeline reviews, QBRs and forecast discussionsCreate tight feedback loops between field insights and marketing executionRepresent vertical needs, nuances and requirements as inputs for campaign planning and executionTravel approximately 30%What you'll bring:6-10+ years of demand generation in B2B SaaS across multiple channels, including 2+ years of account based experience (ABX)/ Account based marketing (ABM) experienceAbility to lead collaboration across marketing, sales, SMEs within the business in the mission to support B&G sales goalsAbility to collaborate with Product Marketing and Content teams to generate compelling messages and content in programsCommunication skills, the ability to manage in-segment marketing programs and collaborate to deliver sales playsStrategic thinking with the comfort and ability to roll up your sleevesPerformance-driven and analyticsExperience marketing to the B&G segment a plusHubSpot experience a plusSome sales experience a plusTravel approximately 30%What we offer:Competitive salary packageHybrid or remote work modelEmployer paid benefits for employee + dependentsAn opportunity to immediately impact a smart, growing, multi-cultural teamUnlimited PTOPaid Maternity and Enhanced paternal leaveAccess to continuous development tools and a strong coaching cultureSEON Technologies collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.SEON is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that. We do not make an employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Please let your recruiter know if you need reasonable adjustments to our recruitment process.