Senior Manager, Product Marketing

Opportunity for ImpactWe are looking for a dedicated Senior Product Marketing Manager to oversee the go to market strategy for our product assortment - a strategic, hands-on leader who will define how we bring our products to market and into the hands of the consumers who need them most. As the founding PMM for our physical product line, you'll shape go-to-market strategies, own product positioning and messaging, and build the product marketing discipline from the ground up.This is a high-impact role for someone who thrives at the intersection of consumer insights, product strategy, and commercial execution. You'll work cross-functionally with digital product, R&D, operations, CS, and marketing teams to launch new products, optimize existing offerings, and ensure our D2C digital health products resonate with consumers.Key ResponsibilitiesOwn Go-to-Market Strategy & ExecutionLead end-to-end go-to-market planning for new product launches, from positioning and messaging to channel strategy and launch executionDevelop compelling value propositions that resonate with consumers while creating supporting materials for our affiliated clinician networkCreate product messaging frameworks, provider enablement materials, and customer-facing content that drive adoption and engagement across the consumer journeyDrive Consumer & Market IntelligenceDesign and execute forward-looking consumer research (qualitative and quantitative) to inform product roadmap decisions and business strategyConduct market analysis, competitive intelligence, and segmentation studies to identify opportunities and refine positioningTranslate research findings into actionable insights that guide product development, pricing, packaging, and marketing strategiesPartner with R&D to ensure consumer insights and market trends inform product innovation and development prioritiesOptimize Product Performance Post-LaunchEstablish and monitor key performance metrics including adoption rates, attach rates, AOV, refill rates, and customer lifetime valueAnalyze product results, identify optimization opportunities, and iterate on strategies to improve product-market fitPartner with analytics, voice of customer  and operations teams to build dashboards and reporting mechanisms that track product healthBuild Cross-Functional PartnershipsCollaborate closely with our physicians, product, and R&D teams to influence roadmap priorities based on market insights, customer needs, and competitive landscapeWork with marketing teams to ensure product stories are integrated across all channels—digital, content, email, social, and consumer touchpointsPartner with clinical operations to ensure our affiliated providers have the tools and information needed to confidently prescribe our productsWork with operations to ensure launch readiness, inventory planning, and seamless customer experienceServe as the bridge between R&D and commercial teams, translating technical features into consumer benefits and market requirements into product specificationsEstablish Product Marketing as a FunctionEducate the organization on product marketing best practices, frameworks, and processesBuild scalable templates, playbooks, and tools that can be leveraged as the team and product portfolio growAct as an internal advocate for the voice of the customer and data-driven decision makingRequired Qualifications5–7+ years of experience in product marketing roles (not just integrated marketing or adjacent fields) with demonstrated success launching and scaling consumer productsProven track record in direct-to-consumer and/or subscription-based business modelsExperience marketing physical products (not just digital or SaaS offerings)Highly comfortable with data, metrics, and performance analysis; able to quantify success and make data-informed decisionsExperience designing and interpreting consumer research methodologies (segmentation, conjoint analysis, surveys, focus groups, usability testing, etc.)Strong business acumen with the ability to connect insights to commercial outcomesEntrepreneurial mindset with the ability to work independently, take initiative, and drive projects from concept to completionComfortable operating in ambiguity and building processes where none existScrappy and resourceful—willing to roll up your sleeves and execute alongside strategizingOutstanding written and verbal communication skills with the ability to craft compelling narrativesProven ability to influence cross-functional partners and build alignment across teamsExperience presenting to senior leadership and translating complex insights into clear recommendationsAbility to work effectively with technical and R&D teams, translating between scientific/technical language and consumer-friendly messagingPreferredHealthcare, wellness, digital health, or consumer product experience (D2C/subscription expertise is prioritized over industry specifics)Familiarity with telemedicine, virtual care, or provider-enabled business modelsP&L responsibility or commercially oriented roles (pricing, unit economics, profitability analysis)Experience working in high-growth, fast-paced startup environmentsUnderstanding of healthcare regulatory considerations or marketing complianceBackground in building or scaling product marketing functions at early-stage companiesExperience collaborating with R&D or product development teams in regulated industriesWe are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.Company OverviewAlloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn’t just changing access to care, we’re changing the conversation. Our team includes nationally recognized experts in women’s health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.Compensation & BenefitsAnnual Salary: $145,000-$180,000 commiserate with experience and geographical locationAt Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible  work environment. Benefits include:Competitive salary & equity package with mid-stage equity Comprehensive health benefits (medical, dental, vision) Company paid Short and Long Term Disability, Life Insurance 401KFully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expensesFlexible time off policyAs part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify. E-Verify Participation NoticeRight to Work PosterEqual Employment OpportunityWe are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.