Senior Manager, Product Marketing

Job Title:Senior Manager, Product Marketing Reports To:Senior Director, Product Marketing FLSA StatusExempt DepartmentMarketingPosition SummaryThe Senior Manager, Product Marketing is responsible for driving product marketing strategy across AssistRx’s portfolio of technology and patient-support solutions. Reporting to the Senior Director of Product Marketing, this role translates business and product strategy into compelling value propositions, go-to-market plans, and sales enablement programs for highly regulated healthcare and pharmaceutical audiences.This position plays a critical leadership role within the marketing function, partnering closely with Product Management, Sales, Client Success, and executive leadership to ensure AssistRx solutions are positioned for commercial success and aligned to evolving market and customer needs. The Senior Manager, Product Marketing serves as the connective tissue between product, commercial, and marketing teams—ensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx’s differentiated value and drives adoption.Essential FunctionsThe duties outlined below are integral to the position. Reasonable accommodation may be provided to enable individuals with disabilities to fulfill these functions.Execute primary responsibilities accurately and efficientlyCollaborate effectively with internal colleagues and external partnersUphold company policies, regulatory standards, and quality benchmarksUtilize required systems, tools, and technologies to complete tasksPerform additional duties as assigned, consistent with the role PRIMARY RESPONSIBILITIES:Go-to-Market Strategy & Product LaunchesDevelop and own comprehensive go-to-market strategies for AssistRx’s patient-support and specialty-pharma solutions, including product positioning, messaging architecture, and enhancement and launch planningLead cross-functional product launch planning and execution, coordinating timelines, deliverables, and launch readiness across Product, Sales, Client Success, and OperationsDefine and maintain buyer personas and customer journey maps to inform product positioning and campaign strategy Market Intelligence & Competitive StrategyAnalyze competitive landscape, customer insights, and emerging market trends to inform positioning and identify whitespace opportunities that drive differentiationPartner with Health Policy Analyst on regulatory, payer, and market access trends in specialty pharmacy and patient-support services to ensure messaging reflects current market dynamicsWorking with the Proposals and Sales Enablement team, leverage win/loss analyses for actionable recommendations for Sales, Product, and leadershipSales EnablementBuild and maintain a robust sales enablement library, including decks, collateral, battle cards, and product narratives to empower the commercial team with differentiated, audience-specific messagingDevelop and deliver training programs that increase the commercial team’s product fluency and confidence in positioning AssistRx solutions Partner with Sales and Business Development leadership to align enablement programs with pipeline development goals and client engagement strategies Content Strategy & Campaign DevelopmentPartner with Marketing and Communications to develop integrated, high-impact content programs, including white papers, case studies, solution briefs, landing pages, videos, and thought-leadership campaigns that support demand generation and brand authorityEnsure all product marketing content and messaging meets compliance and regulatory standards within healthcare and pharmaceutical environmentsOversee messaging frameworks and brand voice guidelines for AssistRx solutions to ensure consistency and clarity across all market-facing materials Cross-Functional Collaboration & InfluenceServe as a critical marketing liaison to Product Management, translating roadmap priorities into market-ready narratives and ensuring customer and competitive insights inform product decisionsLead cross-functional alignment across Product, Sales, Client Success, and Data & Reporting teams, driving shared understanding of market positioning and commercial prioritiesInfluence without direct authority across senior stakeholders, advocating for customer-centric positioning and evidence-based marketing investments Performance Tracking & AnalyticsEstablish and track KPIs to evaluate product marketing effectiveness, including adoption metrics, sales enablement utilization, pipeline influence, and campaign ROILeverage CRM, marketing automation, and analytics platforms to generate insights that optimize go-to-market execution and demonstrate marketing’s commercial impact Vendor Management & Budget OversightManage agency relationships and external partners supporting product marketing deliverables, ensuring quality execution, on-time delivery, and return on investmentManage project timelines, budgets, and resource allocation to ensure efficient delivery of product marketing programs in alignment with organizational priorities Team Leadership & DevelopmentMentor and guide marketing team members supporting product marketing initiatives, fostering a culture of accountability, curiosity, and continuous improvementSupport executive communications and thought leadership initiatives that elevate AssistRx’s visibility and authority within the specialty pharmacy and healthcare technology spaceQualificationsEDUCATIONBachelor’s degree in Marketing, Business, Communications, or related field EXPERIENCE 8+ years of progressive experience in product marketing, healthcare marketing, or commercialization roles, preferably within healthcare, pharmaceutical, life sciences, or other regulated industriesDemonstrated success in developing and launching go-to-market strategies for complex software or service-based productsProven experience leading cross-functional initiatives and influencing senior stakeholders in matrixed organizationsExperience operating within regulated environments requiring compliance review processesEquivalent combination of education and relevant experience may be consideredSKILLS & COMPETENCIES - REQUIREDStrong strategic planning and execution capabilities with a bias toward measurable outcomesExceptional storytelling, writing, and presentation skills; ability to translate complex technical capabilities into compelling client valueDeep experience with product positioning, messaging architecture, and sales enablement program designStrong analytical mindset with experience leveraging competitive intelligence, customer research, and performance data to drive strategyProficiency with marketing automation, CRM, and analytics platforms (e.g., Salesforce, HubSpot)Strong business acumen and understanding of B2B marketing dynamics in healthcare or life sciencesDemonstrated leadership, collaboration, and cross-functional stakeholder management skillsAbility to manage multiple priorities and deliver results in a fast-paced, high-growth environmentSKILLS & COMPETENCIES - PREFERREDExperience in specialty pharmacy services, patient-access programs, or pharmaceutical commercializationFamiliarity with patient hub, hub services, or specialty distribution market dynamicsExperience supporting executive visibility and thought leadership platformsExposure to media relations, public relations strategy, or integrated brand campaignsChange management or organizational transformation experiencePhysical Demands and Work Environment Prolonged periods of sitting and working at a computerAbility to review detailed marketing materials, analytics reports, and product documentationOccasional travel for client meetings, industry events, or team engagements, as requiredOccasional lifting in support of conference or event logisticsWork is typically performed in a professional office or remote environment