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Senior Manager, Marketing Operations

Good Feet Midwest
3 days ago
Full-time
On-site
United States
Senior Manager, Marketing OperationsLocation: RemoteJob Type: Full-Time, remoteDepartment: MarketingReports To: Chief Marketing OfficerPosition SummaryThe Senior Manager, Marketing Operations, is a leader responsible for shaping and advancing the operational strategy that powers marketing effectiveness across the organization. This role leads a portfolio of cross-functional initiatives - driving process transformation, financial governance, media operations, corporate reporting, and program management at scale. The Senior Manager serves as a key connector between franchisee, corporate, and agency partners, elevating both team performance and organizational alignment.While this role is remote, business hours will be reflective of central and eastern time zones. Key ResponsibilitiesFinancial & Budget Management Lead the financial operations strategy for the marketing function, ensuring budget integrity and financial accountability.Govern the media budget framework, planning cycles, actuals tracking, variance analysis, and executive-level reporting.Govern invoicing operations in partnership with finance to ensure scalable processes for submission and approval workflowsDrive financial reconciliation strategy, identifying systemic discrepancies and implementing corrective controls to ensure accuracy in reporting.Serve as the primary financial operations liaison to finance, ensuring marketing spending is appropriately reflected, forecasted and reconciled.Media OperationsLead media operations across channels, ensuring executional excellence and strong agency partnership.Govern media trafficking across digital and linear channels, establishing standards for accuracy, timeliness, and performance.Ensure the accuracy of local listings presence through regular monitoring and updates of Google My Business and other listings Manage incoming and outgoing creative asset requests, ensuring responsiveness to media vendors and corporate partnersOwn the creative review process for media-related assets - coordinating internal approvals, ensuring brand consistency, and managing feedback cycles with agency and vendor partners.Executive Reporting & Program ManagementOwn reporting and program management infrastructure for the marketing organization, enabling data-driven decision-making and executive visibility.Support the development of marketing performance materials for executive and board-level audiencesLead program management for the marketing operations portfolio - defining program roadmaps and managing cross-functional dependenciesMonitor dashboards and reporting tools that surface real-time insightsCross-Functional Operations & Process LeadershipDrive strategic process transformation and cross-functional alignmentChampion operational excellence across the advertising and customer experience functions, instituting project management frameworks and tooling at scale.Proactively identify process gaps and lead cross-functional task forces to resolve systemic inefficiencies.This role will include other responsibilities as needed. QualificationsBachelor’s degree in Marketing, Business, or related field (or equivalent experience).5+ years of program/project management experienceStrong knowledge of Microsoft Office.Experience with executive-level communicationsExcellent interpersonal and communication skills.Benefits:At Good Feet Midwest, we believe in caring for the whole employee and offer the following benefits:Medical, Dental, and Vision insurance – 1st of the month after 30 days of employment  Competitive PTO program with several paid Holidays  401K with a company match Exclusive Member Deals Financial Wellness Program Flexible Spending Accounts (FSA) for medical expenses and Dependent Care FSAVoluntary Benefits including: Life Insurance and Accidental Death & Dismemberment (AD&D), Short-Term and Long-Term Disability coverage, Critical Illness Insurance, Hospital Indemnity Insurance, Accident Insurance, Legal Insurance (MetLaw), Whole Life Insurance with Long-Term Care RiderCancer Advocate Plus Program – personalized cancer management and screening resources