Senior Manager, Lifecycle Marketing & Operations

About LeapLeap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.About the RoleThe Senior Manager, Lifecycle Marketing & Operations is responsible for building and operating Leap’s end-to-end lifecycle engine to convert marketing activity into pipeline and closed won deals. This role owns the architecture, execution, and optimization of the journey from first touch through sales qualification and opportunity progression. You will partner closely with RevOps, Sales, Data, and Engineering to build scalable systems and drive measurable growth outcomes. This position reports to the Head of Growth Marketing.Key ResponsibilitiesLifecycle Strategy & ExecutionDesign and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creationBuild segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipelineIdentify funnel friction points and implement targeted lifecycle interventions to improve conversionMarketing Systems & InfrastructureOwn the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrationsPartner with RevOps and Data to ensure clean data flows, clear lifecycle stages, and scalable reportingMaintain best practices across deliverability, compliance, and contact governanceExperimentation & OptimizationBuild and run a structured experimentation program across the lifecycle funnelDesign and analyze A/B tests across segmentation, messaging, and nurture strategiesTranslate insights into measurable improvements in conversion and pipeline generationContent & MessagingOwn lifecycle messaging across the funnel, including emails and automated journeysDevelop clear, compelling messaging tailored to complex B2B buyers and long sales cyclesAlign lifecycle content with sales needs to support opportunity progressionQualificationsRequired8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environmentsDeep expertise in HubSpot, including building complex workflows and lifecycle architectures independentlyProven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion)Strong experience with segmentation, automation, lead scoring, and behavioral trigger systemsAnalytical rigor with experience designing and evaluating experimentation frameworksPreferredExperience in healthtech, benefits, or other complex, sales-assisted environmentsExperience building lifecycle functions from 0 → 1 and scaling themExperience partnering closely with RevOps, Data, and Engineering teamsAt Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.Leap is an equal opportunity employer and welcomes applicants from all backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.