Senior Manager, Influencer Marketing

Everyday Dose is the fastest-growing functional coffee brand in the country, with hundreds of thousands of active subscribers. People discover us because someone they trust told them we changed their mornings. Your job is to make that happen on purpose, at scale.We're hiring a Senior Manager of Influencer Marketing to own creators as a growth channel. This is a builder role. You will personally source creators, negotiate deals, run the seeding operation, and prove the channel with numbers. As the program scales, you hire underneath you and grow with it. We would rather promote the person who built the machine than hire a director to inherit it.Straight talk: we've tried influencer programs before and let them drift. Relationships went stale, seeding was untracked, and nobody owned the number. This is a rebuild with executive backing, reporting to our SVP of Marketing, with a clear mandate and a clean slate.The MandateBuild the creator engine that drives measurable new-customer revenue:A seeding and gifting machine. Hundreds of targeted creators per month receiving product, tracked end to end, with conversion to posts, codes, and revenue instead of vibes.A paid creator layer. Negotiated partnerships, whitelisting, and Spark Ads that our paid team can scale, priced against the same CAC and payback bar as every other channel.An ambassador program our subscribers feel. Long-term faces of the brand, not one-off transactions.What You'll OwnThe influencer budget and the number: creator-sourced revenue and cost per acquisition from creator contentSourcing, outreach, negotiation, and relationship management across Instagram, TikTok, and YouTube, done by you, personally, from day oneThe seeding operation: targeting, logistics coordination with ops, tracking, and relentless follow-throughWhitelisting and Spark Ads pipelines feeding our paid social teamAttribution and reporting: codes, links, post-purchase surveys, and honest reads on what's workingCoordination with our TikTok channel owner on Shop affiliates so creators work both storefronts without conflictHiring help (coordinators, agencies, tooling) as the program earns itSuccess Looks LikeCreator-sourced new-customer revenue you can defend in an executive reviewA seeding engine running weekly with conversion rates we track like a funnelA whitelisting pipeline the paid team actively spends against because it beats their other creativeA program that outgrows one person, and you leading the team it takesMetrics You'll Be Measured OnCreator-sourced revenue and new-to-brand customersEffective CAC and payback on paid creator spendSeeding conversion: gifts sent to posts to purchasesVolume of usable creator content per week flowing to paidActive creator and ambassador count You're a Great Fit If You...Have 3-6 years in influencer, creator, or affiliate marketing, ideally at a DTC wellness, beauty, beverage, or CPG brandHave personally run a seeding or ambassador program past 100+ active creators, not just overseen oneHave worked whitelisting and Spark Ads with a performance team and can talk CAC, not just reachNegotiate hard, follow up relentlessly, and keep creators genuinely warm anywayAre analytical enough to build the tracking yourself before tooling existsWant to earn a director title by building something, not by applying for oneAre in Austin or happy to be here often; remote US works if you are exceptionalNot This RoleYou are not a community manager measured in comments and DMsYou are not a strategy layer; the first six months are you, a spreadsheet, and a few hundred creator conversationsIf your instinct is that influencer "can't really be measured," we will disagree quickly BenefitsCompetitive salary and performance-based bonusesHealth, dental & vision insurance401K matchUnlimited PTOMonthly $500 wellness and $2,500 annual professional development stipendA rebuild mandate with executive backing, and a program you can grow into a directorship