Senior Manager, Growth Marketing

At EdSights, we're building the technology for higher education to understand what students are actually thinking and feeling, so they can act before small struggles become big problems. We call it Student Voice Intelligence: engaging students in real-time, AI-powered conversations, uncovering the real drivers of attrition, and delivering those insights to power student success and enrollment workflows.Today, we partner with 300+ colleges and universities across the country. We're backed by an $80M investment from JMI Equity and are in a phase of rapid execution and expansion. This is an opportunity to do meaningful, hands-on work at a high-growth startup tackling one of higher education's most urgent challenges: helping more students persist from enrollment through graduation.You’ll join a driven, thoughtful team that values ownership, moves quickly, and cares deeply about building products that make a measurable difference for students.“EdSights has perhaps the world’s most valuable data set on what college students need to navigate their academic lives.” - The Washington PostThe OpportunityEdSights is looking for a Sr. Manager, Growth Marketing to shape and own our demand generation program. This is a senior individual contributor role, reporting to the Head of Marketing, for a hands-on operator who thrives at the intersection of strategy and execution.As an early marketing hire, you will be responsible for building EdSights’ growth marketing engine. You'll determine which channels we bet on, design and launch the experiments that prove them out, and build the repeatable systems that scale qualified pipeline and revenue in close partnership with Sales and RevOps.What you’ll doBuild and scale a multi-channel demand engineDesign, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipelineAnalyze campaign performance data to double down on what's working and quickly deprioritize what's notTurn marketing activity into Sales-ready pipelinePartner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediatelyWork closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversionOwn the marketing infrastructure that powers growthOversee and optimize website performance, including conversion rates and qualified inbound trafficDevelop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contributionDrive the overall channel strategyManage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing prioritiesAlign EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of MarketingRegularly report on campaign results and pipeline impact to Head of Marketing and GTM leadershipAbout You4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS companyData-driven & operationally rigorous: you bring deep experience running demand generation and you measure everythingProven track record of building and scaling campaigns that directly source pipeline and revenueDeep experience collaborating with Sales to fuel growth as a coordinated GTM teamHands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quicklyProficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)You actively use AI tools to move faster and produce better workAbility to work independently and thrive in a fast-paced, remote environmentNice to HavesExperience in EdTech, higher education, or selling into college/university buyersFamiliarity with intent data platforms and how to operationalize signals for BDR outreachPrior experience as an early marketing hire or in a founding growth role where you built programs from scratchWhy join EdSights?Make a real impact in higher education — Be part of a mission you can be proud of to help colleges and universities better support students through AI-driven insights, real-time engagement, and student-centered technology.Join a values-driven, collaborative culture — Be part of a kind, inclusive, “no-ego” team that prioritizes trust, transparency, and respect.Grow with a fast-scaling EdTech company — EdSights is ranked on Inc. 5000 for rapid growth and innovation.Enjoy flexibility and competitive benefits — Remote-friendly work, unlimited PTO, paid parental leave, competitive compensation, new Apple hardware, 401k matching, and strong health and wellness benefits.EdSights provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, or any other protected characteristic under applicable law. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.