Senior Director Product Marketing

Senior Director, Product Marketing — CybersecurityAbout the RoleWe are looking for a seasoned Senior Director of Product Marketing to lead go-to-market strategy for our cybersecurity product portfolio. This is a highly visible, cross-functional leadership role that sits at the intersection of product, sales, and marketing. You will own how our solutions are positioned, messaged, and brought to market — translating complex security capabilities into compelling narratives that resonate with CISOs, security engineers, and enterprise buyers.You will manage a team of product marketers and work closely with product management, demand generation, field sales, and executive leadership to accelerate pipeline and revenue growth.What You'll DoOwn the NarrativeDefine and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiationDevelop a deep understanding of the vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motionsBuild and maintain a compelling corporate narrative that spans product lines and resonates across buyer segmentsCraft the narrative for strong POVs that challenge the status quo and speak to the future of where AI and cybersecurity are goingBe in the FieldDevelop deep, direct relationships with CISOs and security leaders to pressure-test messaging – this role isn’t for someone who wants to sit on the sidelinesAct as a company spokesperson: develop and deliver our POV at RSAC, Black Hat, customer summits, and analyst eventsBring field intelligence back to shape positioning, content, and product roadmap input, using the lens of how buyers buy and sellers sell to drive decisionsBuild and Run a High-Performance TeamManage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact and manage and coach effectively to drive business resultsRun a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysisFoster a culture where the team spends time with customers and prospectsEmbed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool developmentWhat We're Looking ForExperience10+ years of B2B marketing experience, with at least 6 years in product marketing and 3+ years managing teamsDeep cybersecurity domain expertise — you can hold your own in a technical conversation about cloud security, data security posture management (DSPM), identity, email security, etc.Experience marketing to enterprise security buyersTrack record of building and landing category-defining narratives at a high-growth security companySkills & MindsetExceptional written and verbal communication, especially with executive-level audiencesStrong strategic thinking with the ability to synthesize market data, customer insights, and product capabilities into crisp positioningComfort operating at both the strategic and tactical levels; not afraid to get hands onAI-first: you use AI tools every day, have strong opinions about where they add value in marketing workflowsPrioritizes ruthlessly: you know the difference between important and urgent, and you protect your team's focus accordinglyWe invite you to check out our Instagram Page to gain further insight into the Varonis culture! @VaronisLife Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics  #LI-Remote