Senior Director of Product Marketing, Finance Solutions

About WorkivaWorkiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. If you’re energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world’s most complex organizations lead with trust and clarity, come join us!Position OverviewAt Workiva, we’re redefining how the world’s leading organizations meet the demands of financial and regulatory reporting in an AI-driven era. We’re looking for a visionary, enterprise-grade product marketing leader to own and elevate the global go-to-market strategy for our Finance Solutions portfolio—our largest and most strategic business.As Senior Director of Product Marketing, Finance Solutions, you will sit at the center of product innovation, market strategy, and revenue growth. You’ll define how we win: translating platform capabilities into compelling market narratives, aligning senior stakeholders across the business, and driving measurable commercial impact at scale. This is more than a leadership role, it’s an opportunity to shape an emerging category at the intersection of finance, regulation, and AI, while building and leading a world-class team.Why This Role MattersCategory Leadership: Help define how AI transforms financial and regulatory reporting for the modern CFOEnterprise Impact: Own GTM strategy for Workiva’s largest product portfolio with direct influence on revenue and market shareExecutive Visibility: Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategyTeam & Legacy: Build, mentor, and scale a high-performing global product marketing organizationWhat You’ll DoDefine and Own the Market NarrativeCraft bold, differentiated positioning that elevates Workiva’s leadership in financial and regulatory reporting, accelerated by the age of AIShape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business valueServe as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytellingLead and Scale a High-Impact TeamBuild and inspire a world-class global product marketing teamRecruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growthElevate the role and influence of product marketing across the organizationDrive Go-to-Market ExcellenceOwn the end-to-end GTM strategy, from market insight to launch to revenue impactPartner deeply with Product Management to bring innovation to market with clarity and momentumEnable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win ratesAlign across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaignsBe the Voice of the MarketBring deep customer, buyer, and competitive insights into the business to inform strategy and product directionAnticipate market shifts, driven by AI and regulatory change, and position Workiva to leadWhat You'll NeedLeadership: 12+ years in product marketing, including 5+ years leading high-performing teamsBachelor’s Degree in marketing or related fieldStrategic Depth: Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messagingStorytelling: Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated valueRevenue Mindset: Demonstrated success driving measurable business outcomes through GTM strategy and sales enablementExecutive Presence: Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leadersCustomer Obsession: Deep understanding of enterprise buyers and the ability to turn insight into competitive advantageTravel Requirements & Working Conditions25% travel for customer and internal meetingsReliable internet access for any period of time working remotely and not in a Workiva officeHow You’ll Be Rewarded✅ Salary range in the US: $185,000.00 - $296,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2