Senior Director of Portfolio Marketing

What You’ll DoLead portfolio marketing strategy, creating positioning, messaging, and value propositions across solutions, services, and products.Drive marketing for GP AIQ+, our flagship AI-powered platform, translating technical capabilities into business outcomes that matter to enterprise buyers.Build industry-specific content and thought leadership that establishes GP Strategies as a trusted partner.Partner with Sales, RevOps, Operations, Innovation, and Technology to align on go-to-market strategy.Create sales enablement tools including playbooks, battlecards, pitch decks, demo scripts, and decision-support frameworks.Leverage market insights and customer feedback to refine messaging, positioning, and campaigns.Lead and mentor a high-performing portfolio marketing team.Collaborate on ABM initiatives and integrated marketing campaigns to generate leads and drive strategic account engagement.What You Bring10+ years of B2B product or services marketing experience, ideally in professional services, L&D, or workforce solutions.5+ years of experience leading marketing teams and driving performance.Proven ability to simplify complex offerings into clear, compelling messaging that influences enterprise buyers.Experience launching products, developing go-to-market strategies, and creating sales enablement programs.Strong strategic thinker with hands-on execution skills.Excellent written and verbal communication, able to create messaging that drives impact.Familiarity with AI-powered products, ABM, analyst relations, or vertical marketing is a plus.MBA or advanced degree is a bonus.Why Join Us?If you want strategic ownership, measurable impact, and the chance to shape the future of enterprise learning, this is your opportunity.You’ll join a collaborative, forward-thinking marketing team and report to a leader who values strategy, results, and execution.At GP Strategies, you’ll have the chance to lead, innovate, and make a tangible difference in how organizations accelerate learning, workforce transformation, and adoption of AI-powered solutions.Ready to lead portfolio marketing that drives growth and transformation? Apply now — we want to see what you can do. #LI-AA1