Senior Director, Marketing Strategy

Company DescriptionHer Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, with a portfolio of the largest and most-loved Gen Z media brands and creator communities: Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, Zfluence, HC Athletic Club, and Generation Hired. Through our community of 100,000+ members, footprint across 2,000+ colleges, and social reach of well over 1 billion, we're unlocking opportunities for the next generation while serving as the one-stop-shop Gen Z marketing partner for the world's leading brands, who come to us to ensure their Gen Z relevancy and devise and power award-winning end-to-end Gen Z marketing strategies and campaigns. About our team: Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and change makers. We are a small (~100 employees) but mighty team of individuals, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!Job DescriptionThe Senior Director, Marketing Strategy, leads strategic pursuits and produces high-quality marketing proposals, presentations, client-facing RFPs, and other sales enablement materials to aid in the growth of Her Campus Media’s brand and partnerships.Proposal Development & Storytelling IdeationOversee the development of custom marketing proposals from initial ideation through final delivery.Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters.Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility.Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials, ensuring services and products are communicated with clear delivery and can be translated and adapted for execution across various industries, including clients within the beauty, fashion, CPG, tech, finance, and food/beverage sectors.  Sales Enablement & Go-to-Market StrategyDesign and customize proposal templates, presentation decks, client-introduction materials, and branded collateral to ensure consistency and efficiency with the Her Campus Media brand.Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits to enable the sales & brand partnerships team with best-in-class abilities to market our services and products. Cross-Functional CollaborationPartner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation, to ensure alignment throughout the proposal process.Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched. Facilitate a smooth handoff between the Strategy and Activation teams to ensure the integrity of ideas is maintained through execution.Maintain internal tracking and organizational systems as they relate to proposals and pre-sale KPIs.Insights & Team DevelopmentStay informed on industry, audience, and cultural trends that impact marketing strategy and Gen Z and Gen Alpha engagement.Translate market and audience insights into actionable guidance for sales narratives and proposal development.QualificationsBachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field preferred.Minimum 7+ years of professional marketing experience, preferably within integrated marketing across multiple verticals, including but not limited to digital, influencer marketing, experiential, and integrated marketing.At least 1+ year in people management and leadership experience Experience in building decks (proficiency in Google Slides, PowerPoint or similar proposal building software)Strong writing, editing, and storytelling skills; able to simplify complex concepts for client-focused messaging.Exceptional organizational ability and proven experience managing multiple deadlines simultaneously.Additional InformationSalary Range: $120k + Bonus Eligible Benefits & Perks: Eligibility for performance bonusesChoice among six health insurance plansDental and vision insurance401k retirement savings plan with company matchingFlexible PTO and work remotelyExtremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-workSummer FridaysFSA and HSA offeredLife insuranceOptional short-term and long-term disability insuranceFree One Medical membership offering same-day primary care over video or in personFree Health Advocate services to help navigate the healthcare systemTalkSpace and ClassPass BenefitsLocation: Remote, within the United StatesWe welcome applications from all qualified candidates who are eligible to work in the United States. Please note, however, that we are unable to sponsor visas at this time. All information will be held in strict confidence and will adhere to Equal Employment Opportunity (EEO) guidelines.