Senior Director, Marketing Operations and Performance

Company DescriptionSGS is the global leader and innovator in inspection, verification, testing and certification services. Founded in 1878, SGS is recognized as the global benchmark in quality and integrity. With over 97,000 employees in 130 countries and operating a network of more than 2,400 offices and laboratories, we provide services to almost every industry by assuring quality and safety of products and services. Trusted all over the world, SGS is a market leader because we put 100% passion, pride and innovation into everything we do. We encourage new ideas. We welcome people who challenge the way we do things. And we will be 100% committed to helping you reach your full potential.Job DescriptionThe Senior Director, Marketing Operations & Performance is a strategic and highly analytical leader responsible for building and scaling our Marketing Operations and Analytics function. They will drive data-informed decision-making across the marketing organization, optimize performance across channels, and ensure operational excellence through best-in-class processes, tools, and insights.The ideal candidate blends deep analytical expertise with strong business acumen and has a proven track record of translating data into actionable marketing strategies that drive growth.Marketing Analytics & Commercial InsightsDevelop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service linesDefine and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levelsAdvance attribution models suited to long, complex B2B and account-based sales cyclesTranslate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focusMarketing Operations & Demand InfrastructureOwn and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standardsDesign and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)Ensure high standards of data quality, governance, and compliance across systems and regionsMartech stack strategyProcess design and governanceCampaign operationsData infrastructureBudget and resource managementCross functional alignment with Sales, IT, and FinancePerformance Optimization & GrowthIdentify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environmentEstablish and scale test-and-learn frameworks to continuously improve conversion rates and ROISupport strategic planning, forecasting, and budget allocation across industries and service linesEnable more effective account-based marketing (ABM) and key account targeting strategiesStrategic LeadershipServe as a key advisor to the Head of Marketing & Communications, North America, and regional business leadersBuild and lead a high-performing Marketing Operations & Analytics team across the business lines.Drive alignment across global, regional, and business line marketing teamsChampion a culture of data-driven decision-making, accountability, and continuous improvementQualificationsEducation and ExperienceRequired:Bachelor's degree from an accredited university in marketing and/or communications or related field of study10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organizationExperience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferredProven track record of connecting marketing performance to revenue outcomes in long, consultative sales cyclesDeep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modelingExperience working across multiple business lines, regions, and stakeholder groupsExceptional stakeholder management skills, with the ability to influence senior leadershipPreferred:Preferred experience & technical understanding of key marketing tools including with Monday.comKnowledge/ Skills/ AbilitiesLanguage Skills – Expert level EnglishAbility to manage and coordinate multiple projects in a fast-paced, highly professional environment.Strong commercial acumen with an understanding of complex service portfoliosAbility to operate effectively in a matrixed, global organizationData-driven with a pragmatic, execution-focused mindsetSkilled at translating technical data into business insightsChange leader with experience building capabilities from the ground upAdvanced experience with MS Office / 365 suite required. Advanced capabilities with Adobe Creative Suite, CRM Tools, Eloqua, HubTravelOccasional travel required (5%-33%)CompensationThe expected salary range for this position is $110,000 – $130,000 annually. This range represents the minimum and maximum base salary we reasonably expect to pay for this role. Actual compensation within the range will depend on skills, experience, and qualifications.Our BenefitsWe care about your total well-being and will support you with the following, subject to your location and role.Health: Medical, dental and vision insurance, life insurance, employee assistance programs.Wealth: In addition to base pay, we offer 401(k) with company match (immediate vesting upon enrollment).Happiness:Professional Growth: Online training courses, virtual and classroom development experiences, tuition reimbursement programWork-Life Balance: Paid-time off and family leaveIn compliance with applicable state and local pay transparency laws, we provide clear and equitable compensation information for all applicants.Position anticipated to close August 1, 2026.Additional InformationSGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back.  Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability. Compensation: USD 110000 - USD 130000 - yearly