Senior Director, Marketing & Marketing Access - North America

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.Location: RemotePosition SummaryThe Senior Director, Marketing & Market Access – North America will lead the strategic development and execution of integrated marketing and market access initiatives for a global leader in IVF and genetic services. This leadership role is responsible for driving commercial success across medical device and genetic service portfolios by shaping go-to-market strategies, strengthening customer engagement, and expanding patient access through effective reimbursement strategies.Partnering closely with Sales, Medical Affairs, and Customer Service, this individual will play a critical role in aligning clinical value, pricing, and payer dynamics to accelerate adoption and portfolio growth. The ideal candidate brings a blend of strategic vision, operational excellence, and people leadership, with a proven ability to build high-performing teams and deliver measurable business impact in a complex healthcare environment.Key ResponsibilitiesDevelop and execute a comprehensive North America marketing and market access strategy aligned with global business objectivesBuild, lead, and mentor high-performing teams across branding, digital, analytics, content, and communicationsDrive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planningDefine key performance indicators (KPIs), manage budgets, and optimize marketing effectiveness and return on investmentLead omnichannel commercial initiatives, including conferences, key opinion leader (KOL) engagement, advocacy programs, and business development supportPartner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategiesAlign pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient accessCollaborate with global and regional stakeholders to ensure strategic alignment and effective execution across marketsQualificationsBachelor’s degree in Marketing, Business Administration, or a related field requiredEquivalent experience: Associate’s degree with 10+ years in healthcare product marketingMBA or other advanced degree preferred7+ years of experience in healthcare product marketing and commercialization3+ years of experience leading and developing marketing teamsStrong expertise in strategic planning, branding, product launches, and market analysisExperience in Women’s Health, IVF, or related healthcare markets strongly preferredDemonstrated leadership, collaboration, and influencing skills across cross-functional teamsInnovative mindset with the ability to translate ideas into actionable strategies and measurable outcomesBenefitsPaid Time Off and 10 Paid Holidays401(k) with Employer MatchMedical, Dental, VisionIVF Coverage to support family building needsGAP InsuranceBasic Life and AD&D CoverageShort- and Long-Term DisabilityOptional AFLAC Supplemental PoliciesEmployee Assistance Program (EAP)Flexible Spending & Health Savings Account401(k) plan with company safe harbor matchingAn offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.