Senior Director, Marketing

DescriptionPosition Summary:The Senior Director of Marketing is responsible for driving lead generation, brand management, and marketing strategy across all Elite Construction Solutions brands and markets. This role owns the full marketing funnel from awareness through lead delivery, with primary accountability for delivering a high volume of quality leads at an efficient cost per lead acquisition cost. The Senior Director will build and lead the marketing team, optimize digital and traditional marketing channels, and partner closely with Sales and Operations to ensure marketing investments translate into revenue. Lead Generation & Demand CreationGeneral Responsibilities:Lead Generation & Demand CreationOwn lead generation strategy and execution across all channels: digital (paid search, paid social, video, CTV, display, SEO, etc), traditional (TV, radio, print, direct mail), and referral programsDevelop and manage marketing budget with accountability for lead volume, cost per lead, and lead quality metrics that results in ROI that meets business targetsOptimize channel mix and spend allocation based on performance data and market conditionsBuild and scale performance marketing capabilities including SEM, display, retargeting, and social advertisingDevelop SEO strategy to drive organic lead growth and reduce paid media dependencyCreate and optimize landing pages, conversion funnels, and lead capture mechanismsBrand Management & CreativeManage brand identity, messaging, and creative standards across Elite's portfolio of brands (Universal, Wildwood, Aspen, Reimagine, 123 Exteriors)Develop compelling value propositions and messaging for roofing, siding, windows, and guttersOversee creative development for all marketing channels including digital ads, TV/radio spots, print materials, and sales collateralBuild and maintain brand guidelines ensuring consistency across all customer touchpointsManage reputation and reviews strategy to build trust and social proofSupport regional offices with person-to-person marketing strategies executed in regional offices by providing creative services that are cost-effective and that share best practices across the businessAnalytics & Marketing IntelligenceBuild marketing analytics capabilities to measure full-funnel performance from impression to closed saleImplement attribution modeling to understand true ROI & ROAS by channel, campaign, and marketDevelop dashboards and reporting for leadership visibility into marketing performanceConduct competitive analysis and market research to inform strategyPartner with Business Insights to leverage data for marketing optimizationCross-Functional PartnershipPartner with Contact Center and Inside Sales on lead flow, quality feedback, and conversion optimizationWork with Field Sales leadership to understand market needs and align marketing supportCollaborate with Regional GMs on local marketing initiatives, events, and community presenceSupport Sales Enablement with marketing collateral, presentations, and customer-facing materialsCoordinate with Operations on capacity planning to align lead flow with production capabilityOther duties as assignedRequirementsRequired Qualifications:Bachelor's degree in marketing, business or related field desired or equivalent combination of education (HS diploma/GED equivalent) and/or experience required 10+ years of marketing experience with progressive responsibility in lead generation and demand creation 5+ years in a senior marketing leadership role managing teams and significant budgets ($5M+) Proven track record of scaling lead generation programs with measurable ROI Deep expertise in digital marketing: paid search, paid social, SEO, display, and marketing automation Strong analytical skills with experience in marketing attribution and performance measurement Experience managing agencies and vendor relationships Excellent leadership skills with ability to build and develop high-performing teamsAbility to problem-solving and use critical thinking Strong organization and multitasking skillsAbility to handle conflict in a professional and courteous mannerExcellent verbal, electronic, and written communication, and customer service skillsWork with peers and all departments for the common goals of the organizationReliable in meeting work commitmentsMust be flexible and adapt to most any situationAbility to utilize technology devices, software and application, previous experience with Microsoft Office Suites and basic computer skills requiredReliable high speed home broadband internet connection with minimum 25 meg download and 10 meg upload speeds and ability to connect to home internet via ethernet cord is required if working remotelyTravel Required up to 10% of the timePreferred, in office St. Louis, but remote will be consideredPreferred Qualifications: Experience in home services, construction, or local services marketing Background with multi-location businesses requiring local market customization Experience with both retail and insurance restoration marketing channels Familiarity with CRM systems (e.g. Salesforce, HubSpot) and marketing technology stack MBA or advanced degree in marketing, business, or related fieldKey Success Metrics:Lead volume by market and channelROAS by market and channel Cost per lead (CPL) and cost per acquisition (CPA)Lead quality scores (appointment set rate, close rate by lead source)Marketing-sourced revenue and ROIBrand awareness and reputation metrics (reviews, NPS)Organic traffic growth and SEO rankingsMarketing budget efficiency and spend accuracyElite Vision Statement:Operational excellence via technology and a relentless focus on KPIs. Basically, everyone should do their best work to make sure operations run smoothly; we utilize technology to help when possible and we will gauge our success by tracking key performance indicators.Elite Values:At Elite we believe in doing the right thing no matter what. Part of being Elite means owning up to mistakes, being honest and turning away a potential lucrative sale when we know we cannot deliver a desired service. It also means setting up our employees for success.