Senior Director, Brand

Company Descriptioninsightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.Job DescriptionAbout the Roleinsightsoftware is seeking a Senior Director, Brand to lead our brand strategy and execution across our corporate brand and four business units. This is a senior individual contributor role reporting to the VP, Corporate Marketing, designed for an experienced brand professional who thrives on hands-on strategic work rather than people management.You'll be the architect of our brand evolution, working at the intersection of strategy and execution to ensure our brand delivers measurable business impact. This role requires someone who can navigate complex organizational structures, influence without authority, and drive brand consistency while enabling business unit flexibility.Why This Role MattersThis position sits at the heart of insightsoftware's next phase of growth. As we continue to expand our portfolio and strengthen our market position, brand becomes the critical thread that unifies our customer experience and differentiates our value proposition. You'll have the opportunity to shape how thousands of finance professionals worldwide perceive and engage with our solutions.What You'll DoStrategic Brand LeadershipDevelop and evolve comprehensive brand strategy that unifies our corporate identity while supporting distinct business unit needsLead brand architecture initiatives to optimize portfolio structure and maximize market impactPartner with executive leadership to align brand strategy with business objectives and growth initiativesDrive brand positioning that differentiates insightsoftware in the competitive financial software landscapeEstablish and maintain brand governance frameworks that balance consistency with agilityCross-Functional OrchestrationCollaborate with leaders across four business units to ensure brand alignmentPartner with digital, growth marketing, partner marketing, product marketing, content, and creative teams to activate brand strategyWork closely with M&A team to assess and integrate acquired company brands into our portfolioInterface with sales and partner enablement to ensure brand messaging translates to customer conversationsCoordinate with Customer and Partner Success to align brand promise with customer and partner experiencePartner with legal team to manage trademark portfolio, including new registrations and ongoing brand protectionHands-On ExecutionOversee agency partnerships and external vendor relationshipsDirect creative development for major brand initiatives and campaignsGuide content team on brand voice and messaging consistencyMaintain and evolve brand asset library, ensuring teams have access to current guidelines and resourcesReview and approve brand applications across all touchpointsLead special projects that require deep brand expertiseMarket & Competitive IntelligenceTrack brand health metrics and report on brand equity growthMonitor competitive landscape and identify opportunities for differentiationTranslate complex financial software capabilities into compelling brand narrativesQualificationsRequired Experience12-15+ years of B2B marketing experience, with at least 8 years focused on brand strategyProven track record in both agency and in-house environmentsDeep experience with complex brand transformations, including major repositioning effortsDemonstrated success managing brand architecture for multi-product portfoliosExperience navigating M&A brand integration and portfolio optimizationStrong background in enterprise B2B software marketsCore CompetenciesExceptional ability to influence without formal authority across matrix organizationsStrong strategic thinking balanced with hands-on execution capabilitiesData-driven approach to brand decision-making with proven ROI measurementOutstanding communication skills - you translate complex ideas into clear, actionable strategiesNatural collaborator who brings energy and enthusiasm to cross-functional initiativesComfortable presenting to C-suite executives and board membersTechnical SkillsExpert knowledge of brand strategy methodologies and frameworksProficiency with marketing technology platforms and analytics toolsExperience with AI-powered marketing tools and emerging technologiesUnderstanding of financial buyer personas, particularly Office of the CFOPreferred QualificationsMBA or advanced degree in marketing, communications, or related fieldBackground in financial software, ERP, business intelligence, or adjacent enterprise B2B marketsExperience with companies that have undergone significant brand portfolio evolutionBackground working with private equity-backed software companiesTrack record of building brand strategies that support both organic and inorganic growthExperience establishing brand centers of excellence or governance frameworksAdditional InformationAll your information will be kept confidential according to EEO guidelines.insightsoftware is unable to provide visa sponsorship at this time***#LI-Remote ** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. ** Learn more about our high-energy, high-performance global team. Work With Us » insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com) Background checks are required for employment with insightsoftware, where permitted by country, state/province. At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.