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Senior Director, ABX & Growth Marketing

iVerify
Full-time
On-site
New York, New York, United States
About iVerifyWe are Experts in Mobile Threat Hunting. The first mobile threat hunting company to protect mobile devices like any other vulnerable corporate endpoint.The mobile security market has a problem. Simply put, current solutions fail to meet the sophistication of modern threats or the growing privacy desires of mobile device users. We believe that it is time for something new. Not only because we care deeply about the safety of frontline users like journalists and activists - many of whom are doing important and often dangerous work - but because enterprises and consumers deserve real protection from advanced mobile threats without sacrificing privacy.We are building the first mobile threat hunting company to harmonize security and privacy in the face of a new class of mobile threats. Supported by some of the most well-respected VC firms, we aim to become the go-to mobile security solution for individuals who want to know they can trust their devices with their most sensitive information – without sacrificing privacy. About the RoleWe are building a modern, customer-led go-to-market engine for a complex B2B buying environment. Our buyers are multi-threaded, risk-aware, and expect relevance at every interaction. Growth here is driven by precision, orchestration, and a deep understanding of customer needs.We’re looking for a Senior Director, ABX & Growth Marketing to activate and scale our account-based growth motion across the full customer lifecycle, from first signal to expansion and advocacy. Our ICP and target account list are already defined; this role is about turning that focus into consistent, measurable revenue impact.This is a senior, high-impact role for a leader who is forward-thinking, modern in their approach to growth, and deeply customer-obsessed, someone who builds durable systems, not one-off campaigns.This is a remote-first role, with a strong preference for candidates based on the U.S. East Coast to support collaboration across teams.What You’ll OwnAccount-Based Growth & Revenue ImpactOwn and scale the company’s ABX strategy across a defined ICP and named account listDesign and execute repeatable ABX plays that drive buying-group engagement, pipeline creation, deal velocity, and expansionPartner closely with sales & revenue stakeholders on account planning, sequencing, and engagement strategyCustomer Insight & AdvocacyTranslate deep customer insight into growth programs and advocacy initiatives that increase trust and deal momentumHelp plan and execute the company’s first customer, prospect, and community eventHelp build and scale customer advocacy initiatives (champions, references, stories, peer validation) that increase trust, credibility, and deal momentumMeasurement & OptimizationOwn ABX and growth performance reporting across engagement, pipeline, velocity, and revenue impactDefine success metrics at the account and buying-group level and continuously optimize for conversion quality and time-to-revenueGrowth Systems & ExecutionOwn hands-on configuration and optimization of the growth stack including HubSpot (CRM and marketing automation), Tiga AI (account intelligence and signals), and Google Workspace, Slack, and Notion for collaboration and documentationDesign and maintain workflows for account scoring, intent signals, and lifecycle stagesPartner with RevOps to ensure data quality, attribution clarity, and scalable processesWhat We’re Looking ForRequiredThis is a player-coach role requiring hands-on execution alongside strategic leadership.8–12+ years in B2B growth, ABX/ABM, or revenue marketing roles within complex, multi-stakeholder buying environmentsDirect ownership of named-account growth programs with measurable impact on pipeline creation, deal velocity, and/or expansionHands-on experience designing, launching, and iterating ABX plays across the full customer lifecycle (not just managing teams or agencies)Strong analytical judgment: able to define success metrics, diagnose underperformance, and make trade-offs based on impactTrack record of partnering closely with Sales and RevOps to align growth programs with revenue outcomesNice to HaveExperience in cybersecurity, SaaS, or other high-consideration B2B marketsHands-on experience with HubSpot and modern ABX or signal platformsExperience partnering closely with RevOps, Customer Success, or Product leadershipExperience building or scaling customer advocacy or champion programsCompensationOur salary ranges are determined by role, level, location, and employment type. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Within the range, individual pay is determined by a variety of factors, including, but not limited to, work location, job-related skills, experience, and relevant education or training.Diversity, Equity, and InclusionAt iVerify, we are committed to building a diverse, equitable, and inclusive workplace and community. We believe that diversity in all its forms drives innovation and fosters creativity. We strive to create an environment where everyone feels valued, respected, and empowered to bring their authentic selves to work.
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