Senior Digital Marketing Specialist (Eastern/Central located)

Overview The Senior Digital Marketing Specialist (Level 4) leads strategy, execution, and optimization of integrated, full-funnel digital marketing programs across paid media, email/lifecycle, web, and virtual events. This role is involved throughout the campaign planning process from tactical ideation through execution, manages budgets and agency execution as applicable, and ensures programs are aligned to pipeline and revenue goals. The individual provides senior-level leadership in measurement (tracking, attribution, and reporting), audience strategy, and experimentation to drive continuous performance improvement and scalable best practices.    Responsibilities Own and lead comprehensive digital marketing strategy across paid media, email/lifecycle, web, and virtual events, ensuring all efforts are integrated, measurable, and aligned to pipeline/revenue goals  Lead email and lifecycle marketing strategy in Marketo, HubSpot, or a comparable platform, including segmentation, personalization, nurture streams, lead scoring, routing, and deliverability best practices  Partner with web/UX to manage landing pages and website content that supports campaigns, improves conversion rate, and aligns to SEO, accessibility, and brand standards  Lead virtual event planning and digital promotion, including registration flows, tracking/UTMs, lead capture, CRM/marketing automation integration, and post-event nurture and reporting  Lead cross-functional collaboration (Sales/SDR, RevOps, Product, Creative, Web, and Analytics) to align targeting, messaging, offers, and follow-up processes across channels  Own measurement and performance analysis using tools such as GA4, ad platform reporting, and BI dashboards; establish KPIs, ensure tracking accuracy, and translate insights into optimization actions  Drive experimentation (A/B and multivariate testing) across ads, email, and landing pages; evaluate and pilot new tools, audiences, and tactics to improve CAC, CVR, and pipeline quality  Optimize campaign operations (intake/briefing, QA checklists, naming conventions, UTM governance, and documentation) to increase speed, quality, and repeatability  Develop and maintain channel playbooks and best practices (paid media, lifecycle/email, landing pages, and events), including compliance/privacy and brand requirements  Serve as a trusted advisor to internal stakeholders and (as applicable) customers/partners on digital marketing strategy, channel mix, and market trends; provide consultative recommendations grounded in performance data  Act as a thought leader by sharing insights, coaching peers, and contributing to team-wide standards for targeting, creative testing, measurement, and lifecycle marketing  Mentor, coach, and provide quality review/feedback to team members; support capability building in paid media, analytics, and marketing automation  Basic Qualifications 5+ years of progressive digital marketing experience, including paid media and lifecycle/email marketing, with demonstrated impact on pipeline or revenue outcomes  Hands-on paid media experience across major platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta Ads), including audience targeting, creative testing, budget pacing, and optimization  Proven ability to plan and execute integrated, multi-channel programs (paid, email/lifecycle, web, events) with clear KPI frameworks and cross-functional leadership  Strong analytical and measurement skills (e.g., GA4, conversion tracking, UTM governance, and attribution concepts) with a track record of improving performance through data and experimentation  Extensive experience in Marketo and/or HubSpot (or similar) including program builds, smart lists/segmentation, tokens/personalization, nurture and lifecycle journeys, lead scoring models, A/B testing, and CRM synchronization  Digital advertising certification(s) required or obtained within 6 months of hire: Google Ads Certification (Search and/or Display/Video) and Google Analytics (GA4); Meta Blueprint and/or LinkedIn Marketing Labs certifications strongly preferred  Microsoft Windows and Office proficient  Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with executive presence  Excellent organizational multi-tasking and time management skills  Excellent collaboration skills applied successfully within team as well as with all levels of employees in other areas  Excellent Microsoft Excel skills  Excellent leadership, sound judgement and business acumen skills  Excellent facilitation and project management skills  Excellent interpersonal skills: able to maintain solid rapport with team members as well as maintain professionalism with those outside of department  Excellent data gathering interviewing and analytical/problem solving skills  Excellent critical thinking and problem-solving skills  Excellent ability to use original thinking to translate goals into the implementation of new ideas and design solutions  Self-motivated with the ability to manage projects to completion independently  Able to thrive in a fast-paced deadline driven environment  Excellent attention to detail  Demonstrated ability to influence motivate and mobilize team members and business partners  Excellent ability to develop and use engaging informative and compelling presentation methodologies  Excellent ability to handle sensitive information with discretion and tact  Excellent ability to establish rapport and gain the trust of others; effective at gaining consensus  Ability to work independently and in a team environment  Ability to coach mentor and provide feedback to team members in a timely manner  Ability to provide guidance and support to developing team members  Preferred Qualifications Advanced platform expertise: Marketo Engage (program templates, operational governance, workspaces/partitions), HubSpot Marketing Hub (workflows, lists, lifecycle stages), or Salesforce Account Engagement (Pardot)  Experience with CRM and RevOps alignment (Salesforce or similar), including lead routing, SLAs, and funnel stage definitions  Hands-on conversion rate optimization (CRO) and landing page testing; familiarity with A/B testing tools and experimentation design  Working knowledge of privacy and compliance considerations (CAN-SPAM, GDPR/consent management) and email deliverability fundamentals (sender reputation, authentication concepts)  Dashboarding and reporting experience (Looker Studio, Power BI, Tableau, or similar) and comfort translating performance into executive-ready narratives    The salary range for this role is $116,000 - $135,000. The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience.