Senior Digital Marketing Specialist

Senior Digital Marketing Specialist - Remote Location: Remote Compensation: Competitive + Bonus + Equity Start Date: ASAP About us Scientific Safety Alliance, or SSA, exists to Accelerate Science. Delightfully. SSA is growing at an exceptional rate and is rapidly rising Inc Magazines 2024 and 2025 list of fastest growing privately held companies. How fast? In a little over 3 years, we have acquired 21 companies, and our growth is only accelerating. Who do we serve? We serve the life sciences world, including pharmaceutical, biotech, hospital, and research facilities that rely on us to keep their controlled environments compliant and ready for discovery. Our mission is simple: remove the friction so our customers can focus on innovation. What makes SSA special? SSA is a 100% founder and employee-owned company. Every team member has a stake in the outcome, and everyone’s performance directly impacts the value of their ownership. We have grown from a handful of regional teams into one of the fastest-growing companies in the United States through a network of specialized local service companies. Our people are highly motivated problem solvers who take pride in precision, responsiveness, and integrity. We do more than maintain equipment; we help enable the discoveries that shape modern medicine and science. Our goal every day is to build the best company in the world, one founded on sweat equity, collaboration, and shared success. The Opportunity: Senior Digital Marketing Specialist This is an opportunity for a proven, performance-driven digital marketing professional to build and scale SSA’s inbound engine. The Senior Digital Marketing Specialist will be responsible for driving search dominance, doubling inbound qualified leads, strengthening SSA’s authority in the market, and managing the full digital experience from website to lead capture. This role requires someone who thinks strategically, executes relentlessly, and measures everything. This is not a social media coordination role. This is an ownership role with clear outcomes tied directly to growth. You will own SEO, website optimization, inbound lead management, and content strategy — and be accountable for measurable performance results. How You Will Make an Impact Own and execute SSA’s enterprise-level SEO strategy with the goal of ranking #1 for high-intent keywords across core service verticalsDrive a 2x increase in inbound qualified leads within 12 monthsPosition SSA as the clear digital authority and market leader in scientific safetyManage and continuously optimize SSA’s website for performance, user experience, and conversionBuild and execute a high-quality content strategy aligned to growth prioritiesDevelop landing pages and campaigns that convert traffic into qualified leadsImplement structured lead tracking, scoring, and routing processesPartner with Sales and Operations to improve lead quality and conversionAnalyze performance data and continuously optimize for ROIManage inbound lead flow to ensure speed-to-lead and accountabilityContribute to strengthening SSA’s brand positioning across acquisitions and verticalsLeverage AI tools to accelerate content production, keyword research, competitive analysis, and SEO optimization while maintaining high quality and brand voiceImplement AI-driven workflows to improve marketing efficiency, personalization, and conversion performance Deliverables & Outcomes #1 rankings for targeted high-intent keywords2x inbound qualified leadsImproved website conversion rateIncreased domain authority and backlink qualityClear marketing attribution tied to revenueStrong alignment between Marketing and Sales on lead qualityClean reporting dashboards showing performance by channelConsistent production of high-quality thought leadership content What We’re Looking For 5+ years of digital marketing experience with significant SEO ownershipProven success ranking competitive keywords and driving measurable traffic growthStrong experience with Google Analytics, Search Console, SEMrush, Ahrefs, or similar toolsExperience managing and optimizing websites (WordPress or similar CMS preferred)Deep understanding of conversion rate optimization and lead funnel strategyExperience managing inbound lead flow and CRM integrationStrong analytical, strategic, and execution capabilitiesComfort operating in a high-growth, fast-paced environmentOwnership mindset with high accountability for measurable outcomesDemonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performanceAbility to critically evaluate AI output and refine for quality, accuracy, and brand alignmentBenefits Equity ownership in SSA401k Match100% paid Medical Dental & Vision insuranceHealth insurance (100% for employee and family)Life insuranceUncapped PTOParental leave