Senior Digital Marketing Manager - Automation

C.H. Robinson’s Global Marketing Team is looking for a Senior Marketing Automation Manager. You will be responsible for the implementation, quality assurance and analysis of our multi-channel marketing campaigns. You will partner closely with talented and diverse marketing, communications, product, analytics, technology and commercial sales teams to scope, build and update messaging initiatives, ensuring strategies are aligned, scalable and effectively support business and revenue goals. If you have experience with Microsoft Dynamics, Customer Insights - Journeys or a similar platform, experience with marketing technology, have a passion for ensuring strong customer engagement and enjoy working in a collaborative environment, this may be a great opportunity for you!C.H. Robinson recognizes the importance of workplace flexibility. We are committed to providing a remote-friendly work environment, both now and in the future. This position reports to the Senior Manager, Digital Marketing.Key Responsibilities:Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking.Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions.Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives. Apply performance insights to continuously optimize engagement and results.Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights - Journeys platform.Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements.Stay current with marketing technology best practices, industry standards and compliance.Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies.Required Qualifications:Bachelor’s degree or 4 years of equivalent work experience and a high school diploma/GED.Minimum of 4 years’ blended experience in marketing automation and marketing technologyExperience of 1 year with Microsoft Dynamics, Customer Insights - Journeys platformPreferred Qualifications:Experience with Microsoft Power AutomateExperience with Microsoft Power BIFamiliarity with administrating a marketing automation platformExperience with PostmanUnderstanding of Rest API syntaxAble to create and execute SQL queriesDetail-oriented with strong organizational skillsDemonstrated ability to collaborate in a global, diverse and inclusive team environmentSolutions oriented with strong problem-solving skillsExcellent written and verbal communication skillsWe will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.Compensation Range$66,300.00 - $139,700.00The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.Questioning if you meet the mark? Studies have shown that some individuals may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building an inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!Equal OpportunityC.H. Robinson is proud to be an Equal Opportunity Employer. We are committed to a workplace and performance culture that reflects the strengths of our worldwide marketplace. We value unique experiences and diverse backgrounds of our people within our company, our business relationships, and our communities. We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.EOE\Disabled\Veteran  BenefitsYour Health, Wealth and SelfYour total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including: Three medical plans which includePrescription drug coverageEnhanced Fertility benefitsFlexible Spending Accounts Health Savings Account (including employer contribution)Dental and VisionBasic and Supplemental Life InsuranceShort-Term and Long-Term Disability Paid observed holidays 2 paid floating holidays for U.S. hourly employeesFlexible Time Off (FTO) offered to U.S. salaried employees — no accruals and no caps. Paid Time Off (PTO) offered to all other employees in the U.S. and CanadaPaid parental leavePaid time off to volunteer in your communityCharitable Giving Match Program401(k) with 6% company matchingEmployee Stock Purchase PlanPlus a broad range of career development, networking, and team-building opportunitiesLearn more about our benefit offerings on our BENEFITS & WELLBEING page