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Senior Digital Marketing Associate

Johnson & Johnson Innovative Medicine
Full-time
On-site
Danvers, Massachusetts, United States
$94,000 - $151,800 USD yearly
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.comJob Function: Digital MarketingJob Sub Function: Digital Marketing StrategyJob Category:ProfessionalAll Job Posting Locations:Danvers, Massachusetts, United States of America, Remote (US)Job Description:About CardiovascularFueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtechThis is a remote role available in all states/cities within the United States. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply.We are searching for the best talent for Digital Marketing Associate.Purpose: As the Digital Marketing Manager, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S.  You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels.  Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders. The position will report into the Senior Manager, MARCOM and will work closely with the broader marketing team, digital solutions group, sales team, and corporate communications in addition to other cross functional areas.You will be responsible for Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communicationWork in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basisWork collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel executionEstablish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspectiveIdentify new tools, skills and resources that the company needs to acquire to improve our brand reputationQualifications/Requirements Bachelor degree required, MBA preferred with at least 3-5 years of experience in cardiovascular med tech marketing or agency experienceProven track record in creative, campaign or brand roles within agency/med tech organizations.Expertise in developing and implementing product-specific campaigns in an omni-channel approach.Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.Commitment to achieving goals and driving results.  Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.Experience in Abode Creative Suite a plusDomestic travel up to >30%.Required Skills:  Preferred Skills:Analytics Dashboards, Brand Positioning Strategy, Business Savvy, Coaching, Communication, Content Management, Customer Analytics, Design Mindset, Digital Channels, Digital Marketing, Marketing Insights, Problem Solving, Report Writing, Strategic Thinking, Technologically Savvy, Website Analytics  The anticipated base pay range for this position is :$94,000.00 - $151,800.00Additional Description for Pay Transparency:Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).This position is eligible to participate in the Company’s long-term incentive program.Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:Vacation –120 hours per calendar yearSick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar yearHoliday pay, including Floating Holidays –13 days per calendar yearWork, Personal and Family Time - up to 40 hours per calendar yearParental Leave – 480 hours within one year of the birth/adoption/foster care of a childBereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar yearCaregiver Leave – 80 hours in a 52-week rolling period10 daysVolunteer Leave – 32 hours per calendar yearMilitary Spouse Time-Off – 80 hours per calendar yearFor additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
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