Senior Customer Marketing Manager, Europe

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly.The RoleThe Senior Customer Marketing Manager will join TrendAI's Europe Customer Marketing team, within one of the world’s leading AI security organisations. Acting as an operational business partner to our Customer Success (CS) Operations and Field Marketing teams, this individual will build and nurture strong working relationships with key stakeholders across the TrendAI business, translating lifecycle and expansion strategy into localised, on-the-ground campaign execution.The role will lead the development, build, activation, and reporting of lifecycle and expansion campaigns and webinars across Europe, turning customer signals into live campaign triggers that support customer onboarding, adoption, retention, and expansion, and owns the creation of centrally built programmes for Field teams to deploy.A key focus of the role is to act as the connective layer between central campaign strategy, CS Operations, and Field Marketing across the region, ensuring campaigns are activated consistently, on time, and in the right language for each market.Key ResponsibilitiesCustomer Lifecycle CampaignsDevelop and execute campaigns that support existing customers through their full lifecycle: onboarding, adoption, retention, and expansion, in support of GRR and NRR goalsApply the regional segmentation framework and lifecycle-stage messaging in campaign buildsPartner with CS Operations to turn renewal and health signals into live campaign triggers, and support customer survey operations (CES, NPS)Own the build, activation, and reporting of lifecycle and expansion campaigns, webinars, and similar activitiesField & Regional ExecutionSupport local execution of Europe-specific customer advocacy and reference activityOwn the local-language hand-off of centrally built campaigns to Field MarketingSupport execution of priority global campaigns within EuropeBudget & Stakeholder ManagementManage spend within the regional marketing budget, and work closely with supporting functions (Marketing Ops, Digital) as neededBuild strong working relationships with CS Operations, Field Marketing, and Marketing Ops/Digital Marketing as key day-to-day stakeholdersSkills & ExperienceEssentialMinimum 5–8 years of experience in a related marketing roleExperience in cross-channel campaign development and optimisationTechnical writing ability (e.g. technical communications, product notifications and advisories)Experience working in a B2B marketing environment, ideally within cybersecurity or ITStrong relationship-building skills across different teams and levels of seniorityAnalytical and tech-savvy, with the ability to develop a working understanding of TrendAI Vision One™ and relevant martech tools and reportsExperience working across multi-regional campaigns, languages, and teamsAbility to work autonomously in a fast-paced, always-developing industryDesirableHands-on experience with marketing automation or campaign martech platformsFluency is German, French, Spanish, or Italian is desired but not essential.Willingness to travel occasionallyAt Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.