Senior Analyst, Digital Marketing Analytics (Hybrid)

DescriptionThe role is a key member of the Sales & Marketing Analytics team, responsible for providing analytical support and transforming digital marketing data into actionable insights for a growing commercial organization. This role collaborates with internal stakeholders and external vendors to extract meaningful insights from data for Brand Marketing team and Customer Experience Marketing team. This role reports to the Associate Director, Sales & Marketing Analytics and work at hybrid schedule in our Waltham, MA location.ResponsibilitiesKey Responsibilities:Support brand marketing and customer experience marketing teams on strategic initiatives.Analyze marketing performance and customer engagement across digital channels, including digital media, email, and television.Track key performance indicators (KPIs) and deliver insights to optimize marketing campaigns.Develop and maintain dashboards and self-service data visualizations using business intelligence tools.Collaborate cross-functionally with the Data Governance and IT teams to ensure the accuracy of analytics and reporting, support data pipeline development, and enable new data assets and analytical capabilities.Build strong working relationships with business stakeholders at all organizational levels by communicating actionable insights, addressing inquiries, and responding to ad-hoc requests. QualificationsBasic Qualifications, Education and Experience:Bachelor’s degree in business, science, mathematics, statistics, or a related quantitative discipline required; Master’s degree preferredMinimum of 3 years’ experience in digital marketing, marketing analytics, or a similar analytical rolePreferred Qualifications:Advanced Excel and SQL skills required; experience with R, Python, and Tableau preferredExperience in MarTech stack (Adobe AEP, Adobe CJA, Marketo etc.) preferred.Demonstrated ability to work with large datasets and relational databases. Experience in Snowflake preferredWorking knowledge on commercial data in the biotech or pharmaceutical industry (e.g., IQVIA, Symphony, Komodo) preferredAbility to work at hybrid office schedule in our Waltham office.  Abilities:Strong quantitative abilities and problem-solving skillsHighly analytical; always looking for new ways to examine dataExcellent collaboration skills and ability to work across various functions, levels, and external partnersAbility to work independently and cross-functionallyAbility to prioritize and manage concurrent and, occasionally, competing initiatives in a fast-paced environmentFocus on process improvement and the development of sustainable / predictable processes, business rules and solutions The annual base salary for this position ranges from $103,000 to $118,000. In addition, this position is eligible for an annual performance pay bonus.  Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package.  Additional details can be found on our careers website: www.alkermes.com/careers#working-here   #LI-TS1