Senior Affiliate Marketing Manager

At Backbone, we live by the mantra that passion drives results. We partner with leading active lifestyle brands to drive growth through integrated media and communications. We only work with brands we believe in, and we pair teammates with brands that match their interests and expertise. You'll join a team of smart, driven marketers who share a passion for the outdoors and for doing great work for great brands.The JobAs a Senior Affiliate Marketing Manager, you will be responsible for developing the partnership and strategy with publishers, creators, and other affiliate partners to activate coverage, evaluate opportunities, and drive revenue for Backbone clients. This position will collaborate with Paid Media, Social Media, and PR teams to develop, align, and execute plans to increase awareness and achieve the client's traffic and revenue goals.The WorkLead the development and execution of clients' affiliate programs; this includes day-to-day management of affiliate programs, delegation of responsibilities to teammates, recruiting affiliates, negotiating rates, developing relationships, and activating partnersUnderstand client goals and translate them into actionable strategiesMonitor performance and optimize towards weekly and monthly KPIsCultivate and maintain ongoing relationships with key affiliate partnersIdentify and secure promotional and advertising opportunities with strategic partnerships through various incentive structuresProvide regular reporting to clients, identifying insights and actions to optimize programsDevelop budget forecasts and revenue projections with client inputActively identify trends, areas of improvement, and opportunities to proactively recommend ways to improve performanceParticipate in status calls and own the relationship with clientsHelp shape long-term service offerings, enhance processes, and gain efficiencies across our client portfolioThe EssentialsBachelor’s Degree4-6 years of relevant experienceYour CapabilitiesNote: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.Proficient in affiliate networks such as Impact, AvantLink, Rakuten and CJ, including launching new programs and growing them from day oneComprehensive understanding of affiliate partner types, including publishers, creators, content, coupon and loyalty, and how to work best with eachProven ability to recruit partners and negotiate rates, placements and promotional opportunitiesExperience structuring and managing varied incentive models (CPA, CPC, flat fee, hybrid)Experience with creator-commerce platforms such as ShopMy, LTK, Levanta or LinkbyStrong quantitative and analytical skills, including budget forecasting, revenue projections and KPI-driven optimizationAbility to turn performance data into clear client reporting with actionable insightsCertification in, or comprehensive experience with, Google Analytics and affiliate attributionConfident owner of client relationships, from status calls to strategic recommendationsAbility to clearly articulate a strategy and then execute itExperience leading, delegating to and mentoring teammatesCollaborative partner to Paid Media, Social Media and PR teams, and effective at building relationships inside and outside the agencyEntrepreneurial mindset, with an eye for improving processes, building efficiencies and shaping new service offeringsDetail-oriented, with exceptional critical-thinking and problem-solving abilitiesAble to manage strict deadlines, multiple priorities and multiple clients while staying organizedProficient in Microsoft Word, PowerPoint, Outlook and ExcelThe Extra MileBasic understanding of public relations, community management, influencer, and/or paid mediaExperience in platforms like Levanta, Linkby, ShopMy, and LTKStrong interpersonal skills and a sense of humorUnderstanding of Backbone’s core valuesA love of the outdoorsBe you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.Salary: $72,000-$80,000 depending on experienceBenefits: Health, Dental, Vision, 401k matchPerks: Flex time, powder days, wellness incentives, work from home/remote work options, team hikes, campouts, river floats, and more.About Backbone Media: We are the country's leading active lifestyle media agency. For over 30 years, Backbone has partnered with category-leading brands to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.Please no phone calls regarding job inquiries.Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.