Senior Account-Based Marketing Manager, Autodesk Flow (Media & Entertainment)

Job Requisition ID #26WD101306Position overviewAutodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. This is a dedicated ABM role for Flow, working hand in hand with the Flow sales organization. You will be their marketing counterpart: building the account clusters, programs and sales-facing materials that turn business priorities into engaged accounts and qualified pipeline.You will shape how the account-based motion works here — how accounts are scored and clustered, how programs are built around sales priorities, and how we measure what they produced. You will work in close partnership with a Field Marketing Manager, the wider Media & Entertainment marketing organization, and our central content team.Location :This position can be remote or hybrid.ResponsibilitiesPartner with Sales:Act as the dedicated ABM partner to the Flow sales organization, building programs around their account priorities and revenue targetsRun a recurring planning cadence with Sales — account co-planning, pipeline reviews and quarterly business reviews — reviewing engagement, buying signals and next best actionsOwn lead routing and funnel optimization for Flow, making sure the handoff from marketing program to seller follow-up is fast, clean and measuredPartner across Marketing, Industry Strategy and Technical Sales to coordinate account engagementBuild and prioritize account clusters:Build account clusters around shared buying triggers and production milestones, so programs land when a need is liveOwn account scoring and prioritization against our defined ICP, in collaboration with Sales, and keep it current as a living asset the team trusts and usesOperationalize intent and engagement signals into prioritization and seller alertsMaintain a champion layer alongside the account layer, tracking the practitioners who specify our technology and follow it from production to productionRun the programs:Develop and execute integrated 1:few programs across digital, content, paid media, events and executive engagementOwn executive engagement for your accounts — roundtables, briefings, dinners and personalized experiences — run at cluster scale where that is the right shape, and at account level where the opportunity warrants itWork with the Field Marketing Manager so that events and partner activity serve account plans, including where accounts are served through channel partnersDrive both new-logo acquisition and expansion within existing accounts, supporting a land-and-expand motionEquip Sales:Define the plays sellers run, and brief our central content team on the assets needed to support themShape sales readiness materials for Flow — conversation guides, objection handling, competitive positioning and account briefs — in partnership with Sales Enablement and Product MarketingProduce account intelligence sellers can act on: buying-committee maps, competitive and technology context, and the active initiatives that create an openingMeasure and optimize:Define the measurement framework and report on account engagement, buying-group coverage, pipeline creation and progression, deal size and expansionTranslate performance and account insight into clear recommendations for Sales, Marketing and executive stakeholdersTurn what works into repeatable playbooks, templates and frameworks that can be applied across the Flow portfolioApply ABM technology, intent data, AI and automation to improve targeting, personalization and measurement, with sound judgement about validating outputsMinimum Qualifications8+ years in B2B marketing, account-based marketing, demand generation or customer marketing, with at least 5 years focused on account-based marketingExperience as the dedicated ABM partner to a specific sales organization, including account co-planning, pipeline reviews and quarterly business reviewsExperience developing and executing 1:few or cluster-based ABM programs — not broad demand generation campaigns adapted to an account listExperience owning account scoring and prioritization in collaboration with SalesExperience with lead routing, funnel optimization and the handoff between marketing programs and seller follow-upHands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independentlyExperience with ABM, intent or account intelligence platforms such as 6sense, Demandbase or comparableExperience measuring and reporting marketing impact on account engagement, pipeline, opportunities or revenuePreferred QualificationsExperience building an ABM program or operating model from the ground upExperience marketing to, or working within, the film, television or post-production industryExperience briefing and directing central content or creative teamsExperience with expansion and land-and-expand ABM, not only new-logo acquisitionExperience engaging complex buying groups spanning business, creative and technical decision-makersFamiliarity with Folloze or comparable account personalization platforms6sense certificationLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belongingIn-Person Onboarding and Identity VerificationThis role may require in-person onboarding and/or in-person ID verification.