Retention Marketing Manager — Ecommerce & Membership

About PCHPCH operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.Role SummaryWe are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications.This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.What You’ll OwnLifecycle StrategyBuild and manage customer journeys:OnboardingAbandoned cartPost-purchaseWinbackSubscription upgrade/downgrade flowsDevelop structured segmentation strategiesMembership & Subscription GrowthDesign and optimize subscription tier communicationSupport upsell initiativesReduce churn through proactive engagement programsCampaign ExecutionOversee promotional calendarPartner with Creative for campaign assetsEnsure consistent messaging aligned with brand standardsReporting & OptimizationTrack repeat purchase rate, churn, LTVConduct cohort analysisContinuously optimize flows based on performance dataWhat Success Looks Like (First 90 Days)Clear lifecycle roadmap establishedImproved engagement in at least one automated flowIdentified churn drivers and mitigation planMeasurable lift in repeat purchase or subscription conversionRequired Experience4–7+ years in ecommerce lifecycle marketingExperience with CRM platforms (Braze, MoEngage, Klaviyo or similar)Strong understanding of subscription modelsAnalytical mindset with commercial focusUnderstanding of ShopifyThis Role Is NotA general email production roleA social media marketing roleA purely creative campaign position without data ownershipCompensation & BenefitsCompetitive salary based on experienceMedical, dental, and vision insurance, plus a range of additional voluntary benefits401(k) with company matchFlexible PTO and 15 paid holidays to rest and resetRemote-first culture with home office stipendProfessional development budget12 weeks of paid family leave to celebrate life’s biggest momentsPCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.