Regional Marketing Manager - Western Europe, HST Segment

This is where your work makes a difference.At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.Here, you will find more than just a job—you will find purpose and pride. Reports to: Regional Marketing Director, HST SegmentLocation: Remote (with regular travel to Western Europe)Your role:We are seeking an experienced Regional Marketing Manager to lead the marketing efforts for the HST (Healthcare Solutions and Technologies) segment in Western Europe, with a focus on the Surfaces, Safe Patient Handling, and Stretchers product lines. The successful candidate will be responsible for developing and executing marketing strategies to drive profitable business growth, increase brand awareness, and enhance customer engagement in the region.Products include: Stretchers, Safe Patient Handling and SurfacesYour Key Responsibilities: Strategic Planning and ExecutionDevelop and execute regional marketing strategies to achieve business objectives, aligned with global marketing initiativesManage the portfolio profitability and drive portfolio rationalization where requiredConduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST marketCollaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plansProduct MarketingDevelop and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaignsCreate and manage product content, including product descriptions, datasheets, and case studiesWork closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirementsAct as second line support for local tender submission to ensure HST solutions are positioned in the best possible wayPromotional supportDevelop and distributor support tools and materials to ensure maximum effectiveness for distributor partnersWork with install base data and the service organization to identify opportunities for repair and upgrade for customers wishing to maintain their current fleetsMeasure and analyze campaign performance, using data and insights to optimize future campaignsBudgeting and ReportingManage regional marketing budget and ensure effective allocation of resourcesDevelop and track key performance indicators (KPIs) to measure marketing performance and ROIProvide regular marketing reports and insights to stakeholders, including sales, product management, and global marketing teamsStakeholder ManagementCollaborate with internal stakeholders, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plansDevelop and maintain relationships with external stakeholders, including customers, partners, and industry expertsRepresent the company at industry events and conferences, as requiredYour Profile:Bachelor's degree in Marketing, Business, or related fieldMinimum 5 years of experience in marketing, with a focus on B2B marketing and product marketingProven track record of success in developing and executing marketing strategies that drive business growth and increase brand awarenessStrong understanding of the Western European HST market and industry trendsExcellent communication, project management, and analytical skillsAbility to work independently and collaboratively as part of a global teamFluency in English, with proficiency in additional European languages a plusEqual Employment OpportunityBaxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.Reasonable AccommodationsBaxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.Recruitment Fraud NoticeBaxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.