Regional Marketing Manager - CGA, USA

About Crimson Global AcademyAt Crimson Global Academy, we unlock our students' limitless potential, together, for extraordinary futures. We're a leading online education provider helping students achieve their academic goals and gain admission to top universities worldwide.The RoleWe're looking for a hands-on marketing strategist who loves getting into the weeds. This isn't a role where you'll spend your days in strategy meetings while others execute your vision. Instead, you'll be the one writing the ad copy, building the landing pages, analyzing the data, and optimizing campaigns from start to finish.What You'll DoStrategy Meets ExecutionDevelop comprehensive regional marketing strategies for the USCA market, then personally execute every elementWrite compelling ad copy for META, Google, LinkedIn, and other digital platformsBuild and optimize landing pages using page builders (we want high conversion rates, not just pretty pages)Create presentation materials for webinars, partnership opportunities, and educational exposCollaborate with our content team, designers, and regional digital marketer to build campaigns that convertWho You'll Work WithRegional Digital Marketer – Handles campaign launches and reporting; you'll partner closely to optimize performanceContent and PR Marketer – Your creative partner for developing content that resonates with US audiencesRegional Marketing Executive – Works alongside you to bring the regional strategy to lifeUSCA Sales Team – The people who convert your marketing efforts into enrolled studentsWho You AreMust-Haves3-5 years of hands-on marketing experience where you were the one creating campaigns, not managing others who didProven copywriting skills – You can write ad copy that converts, email sequences that engage, and landing pages that persuadePaid advertising experience across META and Google Ads (understanding strategy and optimization, not necessarily the technical setup)Email marketing platform expertise – You've built automated sequences and know what makes people clickContent creation abilities – Blog posts, social media, educational content – you can write it allAnalytics-driven mindset – You make decisions based on data, not gut feelingsWhat Makes You ExceptionalSelf-starter DNA – You see gaps and fill them without being askedCreative problem-solver – You generate fresh ideas and test them rapidlyDetail-obsessed executor – Every campaign element is polished and professionalPerformance optimizer – You're constantly testing, learning, and improvingVersatile communicator – You can write for high school students, parents, and education professionals with equal effectivenessNice to HaveExperience in education, EdTech, or online learning marketsCRM experience (HubSpot, Salesforce, etc.) and understanding of lead scoringEvent marketing and webinar platform experienceWe look forward to meeting you!