Regional Marketing Lead

We are looking for a high-energy Regional Marketing Lead in Sydney to defend and strengthen Oura’s leadership position in the Australian market. While Oura has a strong existing base, competitors are accelerating through sports and creator ecosystems. Your goal is to establish Oura as the "must-have" premium wearable for sustainable, long-term health – moving the narrative from niche athlete device to an unavoidable lifestyle icon. What You Will Do Strengthen Cultural Gravity: Build "IRL" brand encounters in wellness hot spots, including run clubs, recovery studios, and high-end gyms. Hyper-Local Activations: Execute specialized events such as "Oura Recovery Lounges," longevity panels with local experts, and partnerships with the Australian Swim Team. Tastemaker Seeding: Own a formal seeding program to get rings on the fingers of local "IYKYK" leaders, including tech founders, chefs, DJs, and fashion tastemakers. Full-Funnel Localization: Partner with the central team to adapt the “Introduction to Oura” campaign with local casting and imagery that resonates with the Australian lifestyle. Media Partnership Management: Maintain a consistent brand presence through long-term partnerships with key local media vendors. Budget Oversight: Direct management of a dedicated budget allocation across creators/seeding, IRL activations, and PR/cultural partnerships. Requirements 7-10 years of experience in brand, integrated marketing, partner or influencer marketing Deeply connected in the Sydney wellness, tech, or lifestyle scenes. Proven ability to drive "Topline Growth" and brand health metrics rather than just CAC efficiencies. Exceptional communication and visual storytelling skills; ability to build crisp briefs that move ideas forward. A passion for health, wellness, or human performance. Contract Details Duration: 6 months, with potential for extension or FT conversion Hours: Full-time (approx. 40 hours/week)Location: Remote (Sydney-based)