Regional Marketing Director (West)

Overview Replimune’s mission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response, boldly transforming cancer care because patient’s lives depend on it. We imagine a world where cancer is a curable disease.   At Replimune, we live by our values:  United: We Collaborate for a Common Goal.  Audacious: We Are Bold and Innovative.  Dedicated: We Give Our Full Commitment.  Candid: We Are Honest With Each Other.  People are at the center of everything we do, and when it comes to our employees, we make it personal.  With a deep sense of purpose, an innovative and collaborative culture, a competitive and forward-looking total rewards program, everyone at Replimune has a unique opportunity to contribute to the meaningful work we do which could impact the lives of patients.    Join us, as we reshape the future.    Job Summary:  The Regional Marketing Director has significant clinical and skin cancer customer knowledge. They can read and interpret omnichannel customer level data and have experience using it with cross-functional partners in planning customer engagement strategies.  They will coach and help develop actionable customer engagement plans with their local field team partners.     The Regional Marketing Director will partner with National and Regional Skin Cancer Oncology Key Opinion Leaders (KOLs) to build a trusted relationship between themselves and Replimune. The Regional Marketing Director will work closely with the internal cross-functional field professionals, including, but not limited to Regional Business Directors (RBD), Strategic Account Managers (SAM), Oncology Nurse Educators (ONE), Interventional Radiology Coordinators (IRC), Medical Science Liaisons (MSL) and Key Account Directors (KAD) in addition to home office-based colleagues in Marketing, Medical Affairs, and Market Access. They possess the ability to engage with health care professionals to gather market insights, build educational programs and support the execution of branded and disease-state strategies at the regional level.     This is a field based position.  Candidates must reside within the territory for which they are applying.      Responsibilities The Regional Marketing Director is responsible for:  Regional omnichannel strategy using data and analytics to understand regional market dynamics and utilize this data to plan, create and execute regional, marketing initiatives in collaboration with regional field teams and the brand team  Develop trusted relationships with Skin Cancer Key Opinion Leaders   Garner insights and building corporate and brand awareness and advocacy as outlined below:     Essential Functions of the Job (Key Responsibilities)  Review and interpret regional customer/ market omnichannel data and use this data to develop local marketing initiatives and customer engagement plans  Enable a robust 360-degree view of customers to help teams hyper-personalize customer interactions  Coach and guide SAMs, IRCs, ONEs and RBDs on actional insights  Collaborate with SAM and RBD to develop and execute tailored regional marketing plans while supporting thought leader development  Support branded and unbranded Speaker Programs inclusive of vendor management, speaker identification, contracting and 3rd party coordination  Coordinate promotional activities and customer engagements at National/Regional Melanoma and Pan-Oncology Congresses   Identify and execute regional marketing programming that supports brand strategy   Collaborate and communicate with the cross-functional field team and marketing to ensure appropriate insight sharing   Recruit KOLs and other key stakeholders for the development and execution of regional educational programs.  Develop, recruit, and participate in Commercial Advisory Boards  Develop measurable KOL engagement plans    Behaviors critical for success in this role are collaboration, communication, planning, relationship-building, and the ability to execute tactical initiatives and provide timely feedback.  Qualifications Education:    Bachelor’s degree required; MBA a plus     Required Experience:    Bachelor’s degree required; MBA a plus  Minimum of 7+ years of oncology experience in pharma/biotech; skin cancer strongly preferred  Field Leadership experience as a sales manager or regional manager  Brand Marketing or Strategy Experience  Experience leading without authority  Excellent analytical mindset: ability to interpret and analyze customer data sets  Experience as a Thought Leader Liaison   Excellent communication skills, both written and verbal  Ability to manage several projects at one time; flexibility to adjust accordingly  Strong interpersonal skills Start-up/small company experience a plus       About Replimune  Replimune Group, Inc., headquartered in Woburn, MA, was founded in 2015 with the mission to transform cancer treatment by pioneering the development of a novel portfolio of oncolytic immunotherapies. Replimune’s proprietary RPx platform is based on a potent HSV-1 backbone intended to maximize immunogenic cell death and the induction of a systemic anti-tumor immune response. The RPx platform is designed to have a unique dual local and systemic activity consisting of direct selective virus-mediated killing of the tumor resulting in the release of tumor derived antigens and altering of the tumor microenvironment to ignite a strong and durable systemic response. The RPx product candidates are expected to be synergistic with most established and experimental cancer treatment modalities, leading to the versatility to be developed alone or combined with a variety of other treatment options. For more information, please visit www.replimune.com.  We are an Equal Opportunity Employer.      #LI-Remote     Salary RangeReplimune is committed to fair and equitable compensation practices, and we strive to provide employees with total compensation packages that are market competitive. For this role, the anticipated base pay range is $198,000.00 - $256,500.00. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s unique set of qualifications, skills, and experience. Our current organizational needs also play a part in determining your final offer. At Replimune, base pay is only one part of your total compensation package. The selected candidate will be eligible for an annual performance incentive bonus, new hire equity, and ongoing equity grants subject to Board approval. Replimune also offers various benefits offerings, including, but not limited to, medical, dental, and vision insurance, 401k match, flexible time off, and a number of paid holidays including year-end shutdown.