Regional Marketing Assistant - CGA USCA

Our MissionUnlock our students' limitless potential, together, for extraordinary futures.The OpportunityWe're seeking a hands-on marketing campaign specialist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic campaign plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.This is a hands-on role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance, working closely with the Regional Digital Marketer to build a strong growth strategy.What You'll Actually Be Doing Day-to-DayStrategic Planning & Hands-On ExecutionDevelop regional marketing strategy - then personally execute every element yourselfWrite compelling ad copy for Facebook, Google, LinkedIn, and other digital platformsBuild landing pages from scratch using page builders and optimize for conversionsCreate presentation materials for webinars, partnerships and educational exposCollaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US, Canada and LATAM marketsWho Will You Work With?Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimizeLocal Marketing team - You’ll work with them to create campaigns and other marketing materials for the US/CA & LATAM marketsContent and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audienceUSCA Sales TeamThe Perfect FitYou're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.Essential Experience3-5 years of hands-on marketing where you personally created and managed campaignsProven experience writing high-converting copy for ads, emails, and landing pagesExperience managing paid advertising across META, Google Ads, and other platforms (not the technical side)Email marketing platform expertiseContent creation skills - you can write blog posts, social content, and educational materialsAnalytics and optimization mindsetWhat Makes You Stand OutSelf-starter mentality - you see what needs to be done and do it without waiting for directionCreative problem solver who can generate fresh campaign ideas and test them quicklyDetail-oriented executor who ensures every campaign element is polished and professionalData-driven optimizer who makes decisions based on performance metrics, not assumptionsAdaptable communicator who can write for different audiences and channels effectivelyBonus PointsExperience in education or online learning marketsFamiliarity with CRM systems (Hubspot, Salesforce, etc.) and lead scoringExperience with Zoom or similar webinar platforms and event marketingLocation & Working HoursThis is a fully remote role open to candidates based in the US, Canada and Latin America. You'll need to work within US/LATAM time zones to collaborate in real time with the USCA team.Our Hiring ProcessApply – submit your CV and answer a few short screening questionsVideo questions – record short answers to three questionsFirst round interviewCase study – a practical marketing taskFinal group interview with the team