Regional Growth Marketing Manager (LATAM & EMEA)
Oscilar
About OscilarOscilar is building the AI Risk Decisioning™ platform for banks and fintechs.Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent.We are building a category-defining company — and our GTM engine will be a core competitive advantage.The RoleWe are hiring a Founding LATAM & EMEA Growth Marketing Manager to launch Oscilar’s presence across Latin America and EMEA from zero.Your job is to build the regional growth engine end-to-end: outbound campaigns, paid acquisition, regional events and webinars, and local partnerships — whatever it takes to generate pipeline in markets where we have no existing footprint.This role is for a marketer who can operate independently in new markets, adapt messaging for local audiences, and move fast without a playbook. You’ll be sourcing leads, launching campaigns, and running events within your first weeks — not waiting for a strategy deck to be approved.This is a high-ownership, 0-to-1 role with direct impact on Oscilar’s international expansion. You will be the first marketing hire dedicated to these regions.You will work closely with our Head of Growth, VP of Marketing, and regional Sales leadership.Location: EMEA or LATAM required.Language: Fluent in English. Spanish or Portuguese strongly preferred. Additional languages are a plus.What You’ll OwnYou will plan and execute the full regional growth marketing playbook across LATAM and EMEA, including:Outbound CampaignsBuild and run multi-touch outbound sequences targeting regional prospects using Clay, Outreach, HeyReach, Nooks, and CargoLocalize messaging and campaign assets for regional audiences — tone, language, compliance nuancesDesign segmented plays by market, persona, and account tierPartner with BDRs on regional outbound strategy and follow-up workflowsPaid AcquisitionLaunch and manage paid campaigns on Google Ads, Meta Ads, and relevant regional platformsOwn regional ad creative, landing pages (Framer or equivalent), targeting, and budget allocationRun continuous A/B tests on copy, creative, and audiences — optimize for pipeline, not vanity metricsIdentify and test region-specific channels (LinkedIn, local publications, industry directories)Regional Events & WebinarsPlan and execute regional webinars targeting local personas and use casesIdentify and manage participation in regional conferences, trade shows, and industry meetupsOrganize executive roundtables, dinners, and field events in key marketsOwn the full event lifecycle: sourcing, promotion, on-site execution, and post-event follow-up sequencesRegional Market DevelopmentResearch and prioritize target markets and accounts within LATAM and EMEABuild regional account lists from scratch using intent data, market research, and local knowledgeAdapt Oscilar’s positioning and value props for regional buyers — different pain points, regulatory environments, competitive landscapesIdentify and pursue co-marketing opportunities with regional partners, integrators, and industry groupsWhat You’ll DoLaunch Oscilar’s marketing presence in new regional markets from zeroRun outbound, paid, and event campaigns simultaneously across multiple marketsLocalize and adapt campaign messaging, creative, and landing pages for regional audiencesPartner with Sales to build regional pipeline and account penetration strategiesManage regional marketing budget and report on pipeline contribution by marketIterate rapidly: launch campaigns, read the results, adjust, and relaunchBuild the repeatable playbook that future regional marketers will followWhat We’re Looking For0-to-1 Growth Marketer5–7+ years in B2B growth or demand generation marketingProven experience launching marketing programs in new regions or markets where no playbook existedHands-on across outbound, paid, and events — you don’t just plan campaigns, you build and ship themTrack record of generating pipeline in international marketsMulti-Channel OperatorFluent in the modern growth stack: Clay, Outreach, HeyReach, Nooks, Cargo, Google Ads, Meta Ads, Framer (or equivalents)Can build a landing page, set up an outbound sequence, launch a paid campaign, and organize a webinar — all in the same weekComfortable managing multiple markets and campaigns in parallelMultilingual & Culturally FluentFluent in English. Spanish or Portuguese strongly preferredDeep familiarity with business culture and buying behavior in LATAM and/or EMEA marketsCan localize messaging beyond translation — you understand what resonates locallyComfort with AmbiguityYou thrive in environments where the playbook doesn’t exist yetCan build account lists, campaign plans, and market entry strategies from incomplete dataResourceful: you figure it out rather than wait for someone else to figure it out for youBonus ExperienceMarketing to financial institutions or regulated industries in LATAM or EMEAExperience at a company in the $5M–$50M ARR scaling phaseRun regional webinar programs or field events in multiple countriesBuilt outbound campaigns in non-English-speaking marketsFamiliarity with regional data privacy regulations (GDPR, LGPD, etc.)Why This Role Is UniqueAt Oscilar, you will:Build the international growth playbook from scratch — not inherit oneBe the first dedicated marketing hire for LATAM and EMEA — enormous ownership and impactHave direct access to Sales leadership and the full GTM teamOperate with high autonomy, real budget, and a team that values execution over planningShape how Oscilar enters and wins in the world’s fastest-growing fintech marketsOne More ThingIf you’ve read this far and don’t check every box but are convinced this role has your name on it — send a cold outbound email to joe@oscilar.com that makes us want to reply.Bonus points if you include a mini go-to-market plan for one LATAM or EMEA market, or any creative campaigns you’ve run that punched above their weight.We’ll read every one.