Regional Growth Marketing Manager

Company DescriptionThe sky's not the limit at Nearmap. Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel industries forward. Harnessing its own patented camera systems, imagery capture, AI, geospatial tools, and advanced SaaS platforms, Nearmap stands as the definitive source of truth that shapes the liveable world.Job DescriptionRemote - Central Time ZoneWe’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you’ll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. Partnering with regional Insurance Sales leadership as a peer, you’ll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If you’re energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing, this is the role for you.Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyersActivate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratchIdentify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gapsMaintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t workingBuild and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situationDevelop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targetsRun 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadenceActivate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywordsPartner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled dealsAlign BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-marketBring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to changeBuild a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencersDefine the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for eachBrief Events Managers on target accounts, attendee goals, and messaging prioritiesOwn pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targetsTrack macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer prioritiesTrack competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiateReport field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategyQualifications6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contributionInsurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get madeA revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressionsStrong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountabilityDeep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadershipSharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatestProficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activatePreferred Qualifications:Marketing experience within insurance, insurtech, or adjacent financial servicesAdditional InformationWhy you'll love working at Nearmap:We’re a SaaS company, with proprietary hardware and software that’s continuously advancing through our commitment to innovation. The sky’s the limit when it comes to what we can and plan to do for our customers. Our imagery is just the starting point. Our impact comes from our people, applying complex analysis, interpretation and artificial intelligence that opens up all sorts of possibilities for our customers.We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.Quarterly YOU Days: four additional days off per year for anything YOUPaid Volunteer Days: two and a half days per yearNearmap Days: additional days off after every two years of serviceGenerous parental leave policies for growing familiesAccess to Private Health Insurance corporate discountsTech & Wellbeing allowanceA Nearmap subscription of course!With us, you can map your career, and see where our journey might take you.With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find. We’ve got so much more to share with you.