Regional Field Marketing Manager

REGIONAL FIELD MARKETING MANAGER - TEXASABOUT 1ST PHORM1st Phorm is a rapidly growing tness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world.  1st Phorm represents more than just a supplement company. It’s a movement to help real people get real and long term results. A movement to change the way people behave toward each other. It’s working to do the best you can and do the right thing ... even if it may not be the quickest or easiest way to get there.OUR CORE VALUESLOYALTY. GO THE EXTRA MILE. STAY HUMBLE. BE DISCIPLINED. ACCEPT RESPONSIBILITY. TAKE INITIATIVE. LEAD BY EXAMPLE. BUILD POSITIVE & FUN RELATIONSHIPS. ALWAYS BE LEARNING. BE SELFLESS. BE ENTHUSIASTIC. BELIEVE.POSITION OVERVIEWThe Regional Field Marketing Manager for Texas is responsible for driving the execution, performance, and growth of 1st Phorm's field marketing efforts across the state. This role owns the planning and on-the-ground execution of events, retail activations, and grassroots initiatives, while ensuring alignment with company objectives around brand awareness, consumer acquisition, and retail velocity.This position requires a high level of ownership, leadership, organization, and the ability to operate both strategically and tactically in a fast-paced environment.CORE RESPONSIBILITIESEvent Execution & Market Activation Lead the execution of all field marketing events across Texas (fitness events, retail activations, community events, etc.) Ensure all activations are executed at a high level and reflect 1st Phorm brand standards Manage event logistics including setup, breakdown, staffing, inventory, and on-site operations Act as the on-site lead for key events and initiativesRetail Sampling SupportDrive in-store activations and sampling efforts to support retail partners (H-E-B, gyms, specialty, etc.) Work to increase product awareness, trial, and retail velocity in key markets Build relationships with store managers and regional partners to support ongoing growth d. Execute against "Better For You" product initiatives (bars & sticks)Team Leadership & Development Lead and support the Texas street team and field reps Ensure team members are prepared, aligned, and executing at a high level Provide clear communication, direction, and accountability before, during, and after events d. Assist in training and onboarding new field marketing team membersPlanning & Coordination Assist in identifying and recommending new event opportunities within Texas Support scheduling and coordination of events in alignment with company priorities Collaborate with internal teams (Events, Wholesale, Legionnaire, Student Marketer, etc.) to ensure alignment Maintain clear and organized event plans, timelines, and communicationInventory & Asset Management Manage local inventory of field marketing assets (tents, tables, product, signage, vehicles etc.) Ensure all equipment is maintained, accounted for, and event-readyCommunicate needs for replenishment, replacement, or additional assetsPerformance Tracking & Reporting Track and report key metrics from events, including: Product sampling volume Consumer engagement / new contacts Retail impact and velocity Event attendance and reachProvide post-event recaps and insights to improve future performance Identify opportunities to increase efficiency and ROI across activationsBrand Representation Represent 1st Phorm with professionalism, energy, and authenticity at all times Ensure brand presence is consistent, impactful, and aligned with company standardsAct as a key ambassador of the brand within the Texas marketKEY PERFORMANCE INDICATORS (KPIs)Key Performance Indicators (KPIs) Samples DistributedCost per sample distributedData captureOn site salesBudget adherence Retail velocity impact QUALIFICATIONS3-5+ years experience in Field Marketing, Events or Brand ActivationFamiliarity with CPG / Retail brand structure and operationsStrong organizational and leadership skillsAbility to manage multiple events and priorities simultaneouslyExcellent communication and problem solving abilitiesSelf-starter with a high level of ownership and accountabilityWillingness to travel frequently within Texas and work nights/weekends as neededWHAT SUCCESS LOOKS LIKE IN THIS ROLEEvents are executed at a consistently high level with no gaps in planning or deliveryTexas becomes a top-performing market in terms of sampling, engagement, and retail growthStrong relationships are built with retail partners and local communitiesThe field marketing team operates with discipline, energy, and alignmentClear reporting and insights help drive smarter decisions and better ROIBENEFITSHealth, dental, and vision insurancePaid time off401(k)Paid maternity and parental leaveEmployee discountAccess to the on-site gym and company amenitiesProfessional development and educational resourcesCompany events, community initiatives, and team activitiesWORK LOCATIONRemote - Based in Texas with travel throughout Texas