Recruitment Marketing Specialist

 Recruitment Marketing Specialist (Field Service Technician Focused) Location: RemoteEmployment Type: Full-TimeSchedule: Monday through Friday, flexible between 7am ET and 8pm ET About Unlimited Service GroupUnlimited Service Group is a high quality, locally focused commercial kitchen field service operation with a worldwide genuine OEM restaurant equipment parts distribution sister business. With 41 brands and over 155 locations across North America, Unlimited Service Group is driven by its mission to change industry standards by developing innovations solutions to support our customer and manufacturer partners. Dedicated to providing the highest quality parts, service, and customer experience, we take pride is assisting our customers in a personalized, friendly, and safety-focused manner that ensures every experience is an exceptional one. With a people-centered company culture, we are serious about growing and expanding and are looking for people who want to do the same! Learn more about us at www.unlimitedservice.com  PerksStrong Company Culture!Remote work opportunityCasual dress codeAll the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away – don’t worry, we’ve got you covered.Enjoy the benefits of our Town Share program – Share in our company’s success! The Job at a GlanceUnlimited Service Group is seeking a strategic, performance-driven marketing leader to accelerate field service technician hiring across our 40+ brand portfolio nationwide. This role owns demand generation strategy, campaign execution, funnel optimization, and messaging specifically for recruiting commercial foodservice equipment technicians. This is a marketing role that partners closely with Talent Acquisition to increase applicant volume, improve candidate quality, and build scalable hiring pipelines. Recruiting retains ownership of candidate evaluation and hiring decisions. A Typical Day  Demand Generation & Pipeline DevelopmentDesign and execute technician-focused marketing campaigns across paid and owned channelsBuild always-on candidate pipelines, including passive and semi-passive audiencesDevelop targeted campaigns for specific markets and talent segments identified by Talent Acquisition Performance Marketing & OptimizationOwn performance across Indeed, Google, Meta, and related platformsConduct A/B testing on messaging, creative, targeting, and landing experiencesTrack and optimize funnel metrics including applicant volume, quality, and conversion rates Messaging & Employer PositioningDevelop technician-specific employee value propositions and messaging frameworksCreate compelling job ads, landing pages, and campaign contentEnsure consistent, brand-aligned workforce marketing across regions Cross-Functional PartnershipPartner with Talent Acquisition and HR to align marketing strategy with hiring prioritiesSupport referral initiatives and local market reputation campaignsProvide performance insights and recommendations based on data To Land This Opportunity3+ years in recruitment marketingExperience managing paid media campaigns and analyzing campaign performanceStrong copywriting and campaign messaging skillsAbility to translate hiring goals into measurable marketing strategiesPreferred: Experience with recruitment marketing to skilled trades, hourly, or field-service audiences.Must be at least 18 years of ageAbility to successfully complete background check and drug screening BenefitsAt Unlimited Service Group, we see employment as a reciprocal relationship; one where we set high standards for those who work here but also recognize and reward our team members for their contributions in the form of various company benefits. Competitive CompensationInsurance401k and 401k MatchGenerous Time Away ProgramEmployee Assistance ProgramsEmployee Recognition ProgramsTown Shares Program – Share in our company’s success! Unlimited Service Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.