Product Marketing & Strategy Director

Product Marketing & Strategy Director Department: Product MarketingEmployment Type: Full TimeLocation: Canada - Remote (0002)Reporting To: Allison Munro Compensation: $157,760 - $213,440 / yearDescription This is a flexible position and has the option of working in our Toronto office full time, hybrid throughout the week or working entirely remotely from Canada or USA.The Marketing Director will own Vena’s product marketing strategy and new acquisition engine. This role is critical in shaping how we position, message, launch and scale our products while also ensuring successful marketing integration and growth of our expanding portfolio. You will own product marketing and go-to-market strategy while partnering closely with Demand Generation and Revenue teams to drive pipeline and adoption.  Reporting to the CMEO, you will collaborate cross-functionally with Product, Sales, Revenue Enablement to ensure Vena’s product narrative is compelling, consistent, and effective in market.   How You'll Make an Impact Work closely with executive leadership, operations and revenue management to ensure strategic alignment across departments  Own and lead the product marketing and GTM strategy across platforms  Define and evolve product positioning, messaging and value propositions that resonate with finance and operations leaders and reinforce Vena’s leadership in intelligent planning  Partner with Product Management to translate product capabilities and customer insights into clear, outcome-oriented messaging  Collaborate on product launches, feature releases and lifecycle campaigns that drive awareness, adoption and retention  Lead the marketing integration of platforms including narrative alignment, messaging strategy, GTM planning and execution  Use data and insights to measure GTM and growth performance, identify optimization opportunities  Drive experimentation with AI and automation to improve marketing efficiency, personalization and speed to market  Contribute to broader marketing leadership, including planning, budgeting and forecasting  We'd Love to See 8+ years of experience in SaaS marketing including experience marketing solutions within the Microsoft ecosystem, CPM, PowerBI and analytics or planning platforms  Strong ability to translate complex, technical products into clear and compelling customer value  Demonstrated experience partnering with Product, Sales, Revenue leadership  Strong analytical and data-driven mindset, with experience owning pipeline, growth and performance metrics  Excellent executive communication, storytelling and stakeholder influence skills  Comfortable operating in a fast-paced, scaling and evolving SaaS environment  Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies  Base salary range: 157,760 - 213,440 CADBase salary range: 196,350 - 265,650 USD*Our salaries are tailored to roles, levels and locations. Your individual pay within this range is influenced by factors like work location, skills, experience and education. As you progress in your role, your compensation may adapt, offering flexibility for growth beyond initial levels. For specifics, your recruiter will provide details and address any questions during the hiring process.