Product Marketing Manager - Payments

About PracticeTek Stop scrolling - your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!  We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.  We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.    At PracticeTek, You’ll Get To Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.  Team up with passionate, talented people who care deeply about patients, providers, and making a difference.  See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.  Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.  PracticeTek is building the definitive financial solutions platform for specialty healthcare — and Payments is at the center of that strategy. This is not a single-product, single-market PMM role. You will own the go-to-market motion for a platform payments product that spans four distinct EHR brands and their respective physician markets: chiropractic, vision/optometry, orthodontics, and wellbeing.The person in this seat must be equally fluent in product positioning, revenue-cycle nuance, physician business models, and cross-functional GTM execution. You will define how Payments is positioned in each vertical, manage multiple concurrent launch timelines, and extend the core value proposition to address the specific clinical, operational, and financial realities of each ICP — while maintaining a coherent, platform-level narrative.The role is responsible for translating product capability into market-ready positioning, equipping sales to win, and driving the programs that accelerate attach across all four verticals. Reporting in to the VP of Portfolio Marketing, this person will work in close partnership with counterparts in Marketing, Product and Sales across the verticals. The mandate is clear: make Payments impossible to ignore, easy to sell, and easy to buy.The stakes are high. Payments is the EBITDA engine of PracticeTek — the single highest-impact growth lever in the portfolio and the #1 commercial priority for the business. Attach rate is not a marketing metric; it is a company metric. The person in this role will have direct line of sight to outcomes that matter at the board level, and will be expected to operate with the urgency, rigor, and strategic clarity that reflects that responsibility.What You’ll Do1. Platform GTM Strategy & Vertical LocalizationDevelop and own a unified Payments go-to-market strategy that serves as the platform-level foundation, with vertical-specific extensions for chiropractic, vision/optometry, orthodontics, and wellbeingTranslate the core Payments value proposition into market-specific messaging that reflects the distinct ICP, business model, reimbursement environment, and workflow context of each verticalManage multiple, simultaneous launch timelines/feature releases across verticals/brands and within their respective roadmaps with Customer experience at the epicenter — balancing platform consistency with vertical relevanceDefine and maintain Payments ICP profiles per vertical, including clinical workflow nuances, payer mix, payment plan preferences, and practice size considerations2. Messaging, Positioning & ContentOwn the Payments messaging architecture from core positioning through to vertical-specific proof points — ensuring differentiation from competitors and clarity for every buyer personaBuild and maintain a comprehensive content library: case studies (by vertical), ROI calculators, white papers, battlecards, one-pagers, demo scripts, and digital assetsTranslate complex financial and payments concepts — including insurance workflows, payment plans, RCM integration, and collections — into clear, compelling language for practice owners, office managers, and front-desk staffPartner with the Brand & Creative team to ensure visual and narrative consistency across all Payments marketing touchpoints3. Sales Enablement & Pipeline AccelerationDevelop and deliver targeted sales enablement programs that increase rep confidence and attach rates across all four EHR brandsBuild and maintain vertical-specific pitch decks, objection-handling guides, and competitive intel that equip AEs to sell Payments effectively in each market contextServe as the PMM counterpart to the Revenue Marketing and Sales teams for pipeline-generating campaigns tied to PaymentsPartner with the Customer Success and CRO teams to build post-sale expansion playbooks for upsell and cross-sell of Payments features4. Market Intelligence & Competitive PositioningMaintain a current, actionable view of the healthcare payments competitive landscape — including incumbent PMS-bundled solutions, standalone payment processors, and RCM platformsMonitor regulatory and industry trends affecting physician payment workflows (e.g., No Surprises Act, price transparency, payer mix shifts, HSA/FSA adoption) to ensure positioning remains timely and defensibleSynthesize VOC (voice of customer) research, win/loss analysis, and sales feedback into messaging and product roadmap input5. Performance Measurement & Marketing ContributionDefine, track, and report on KPIs for Payments marketing — including attach rate by vertical, influenced pipeline, content engagement, and enablement utilizationProvide regular reporting to the VP, Portfolio Marketing and CMO with data-driven insights and recommended adjustmentsCollaborate with the Marketing Analyst function to build dashboards and measurement frameworks that connect marketing activity to revenue outcomes6. RCM Expansion Readiness (H2 Objective)Build foundational knowledge of PracticeTek's RCM offerings during H1 to prepare for expanded marketing responsibilities in H2Develop an integrated financial solutions marketing strategy that bridges Payments and RCM into a cohesive narrative for the marketHow Success is MeasuredIn your first 90 days:Deep ICP immersion across all four verticals — you can articulate the payment workflow, competitive alternatives, and buying triggers for eachMessaging architecture drafted for core Payments product and at least two verticalsSales enablement audit complete with priority gaps identified and roadmap in placeBy end of H1:Platform messaging live and adopted across all four EHR brandsFull content library in market — case studies, battlecards, sales decks, and digital assets across verticalsPayments attach rate trend line moving in the right direction with clear marketing-attributed influenceRCM product immersion underway and integrated financial solutions positioning in draftWhat You Bring Product Marketing Depth 5–8+ years of B2B product marketing experience; demonstrated ability to own launch, adoption, and expansion across a product lifecycle from alpha through mature stagesHealthcare Payments Domain Working knowledge of physician practice payment workflows, insurance reimbursement, patient payment plans, and RCM fundamentals; healthcare payments experience strongly preferredMulti-Market GTM Execution Experience managing concurrent launch timelines and adapting a platform-level value proposition across distinct buyer segments, ICPs, or verticalsMessaging & Positioning Craft Proven ability to translate complex technical or financial products into clear, differentiated messaging for non-technical buyers; skilled in building messaging architectures and content that convertSales Enablement Partnership Track record of building enablement programs that measurably improve sales confidence and win rates; comfortable working directly with AEs, SEs, and sales leadershipAnalytical Orientation Data-driven decision-maker; experience defining marketing KPIs, interpreting funnel data, and connecting marketing activity to revenue outcomes (attach rate, pipeline influence, ARR impact)Cross-functional Influence Effective at working across Product, Sales, CX, and Marketing without direct authority; skilled at driving alignment in matrixed, fast-moving environmentsEducation Bachelor's degree in Marketing, Business, Finance, or related field required; Pragmatic Marketing or similar PMM certification a plusReady to Join?   If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together.  The Fine Print (That Really Matters)  At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay a base pay between [SALARY RANGE]. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.