Product Marketing Manager

About NumeralNumeral is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We’re eliminating this burden so teams can focus on their core mission.We’re the largest and fastest-growing AI-native tax solution. Started in 2023, Numeral has raised over $57M from Benchmark, Mayfield, Y-Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our revenue every year in our history.We’re primarily hiring in our SF and NY offices, but do hire remotely in some cases.MissionRunning an online business today means wearing a thousand hats, most of them not the reason founders started their company. Our mission is to eliminate the administrative and accounting burdens that distract businesses from doing what they love.We’ve already helped thousands of businesses avoid the headache of building giant finance teams just to manage tax compliance. Tomorrow, we’re scaling that impact even further: building the automation layer that lets internet businesses stay nimble, compliant, and future-proof.About the roleAs Numeral grows, Product Marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion. We’re looking for a strategic and curious marketer who thrives at the intersection of product, storytelling, and customer insight.Our Product Marketing Manager will own how Numeral’s products, partnerships, and offerings are positioned, brought to market, and adopted commercially. Included, you’ll own Numeral’s positioning and messaging across our website, marketing materials, paid media, and organic content.This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products but translating them into clear value, effective sales motions, and measurable business outcomes. You’ll help shape how the market understands Numeral and ensure our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes.If this sounds like the right opportunity for you, we’d love to hear from you!What you’ll doDrive Strategic Launches & Product StorytellingDrive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM prioritiesWork closely with Product and Sales teams to help drive our go-to-market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emailsOwn product launches end-to-end: positioning, messaging, GTM strategy, and enablementPositioning, Messaging & Value NarrativeCreate high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success storiesEnsure we’re resonating in market; evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICPIterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces.Define and refine Numeral’s segmentation, and core positioning across products (eg filings, tax engine, ECM) and personas (eg founders, finance and tax teams, partners)Market & Product Marketing ResearchLead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategyStay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessaryCommercial Innovation Strategy & EnablementDevelop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, and email sequences for each stage of the funnelWork with Go-To-Market teams to develop and implement programs that support lead generation, customer conversations, engagement, retention, and partner recruitmentDevelop a strong win/loss feedback loop: and translate insights into GTM and product decisionsWhat you’ll bring6+ years of B2B SaaS marketing experience, with strong content strategy and execution capabilities2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools — you are familiar with the sales cycle, buyer personas, and effective content strategiesData- and insights-driven mindset with experience in user analytics, segmentation, and campaign performance measurementGenuine enthusiasm for turning analytical insights and creative ideas into successful real-world products — with a strong sense of ownership, initiative, and pride in the resultsNatural collaborator across functions; you build strong working relationships with sales, product, corporate marketing, and operations and understand what each team needs and you make it easy for them to succeedPragmatic and outcome-focused; you create just enough structure to move fast, and you'd rather ship than excessively documentStrong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiencesYour superpower is making highly technical subject matter legible and persuasive to IT leaders and executives making real purchasing decisionsEven betterExperience in fintech, payments, financial infrastructure, or developer toolsFamiliarity with APIs, developer-first products, or technical buyersBackground at high-growth companies with strong GTM rigor (e.g., Ramp, Rippling, etc.)Experience positioning platform vs. point solutionsEarly-stage experience (0→1 or 1→10) building PMM foundations from scratchStrong intuition for what makes products “click” with both technical and non-technical audiencesComfort working directly with founders and influencing company-level strategyFormer founderWhat we offerCompetitive salary and equity - you'll share directly in the company's successFull medical, dental, and vision coverageWellness perks like Headspace and the Peloton One App401(k) to help you build long-term financial securityLunch and snacks when you're in the officeRegular team offsites and company events as we growA culture built on ownership - your work matters and people will see it!