Product Marketing Manager

About ThemisThemis is a collaborative governance, risk, and compliance platform helping banks, credit unions, and fintechs streamline oversight, strengthen compliance programs, and move faster with confidence.Our customers operate in highly regulated environments where strong governance, risk management, and compliance practices are critical. We partner closely with financial institutions and fintechs to help them build scalable, effective oversight programs, strengthen third-party oversight, and navigate an increasingly complex regulatory landscape.At Themis, we believe great companies are built through partnership, expertise, ownership, and execution. We’re looking for team members who are excited to solve meaningful problems, build trusted relationships, and help shape the future of governance, risk, and compliance.About the RoleWe’re looking for a Product Marketing Manager to own how Themis brings its products to market and tells its story to banks, credit unions, and fintechs.In this role you’ll sit at the center of Product, Sales, and Customer Success, translating complex governance, risk, and compliance capabilities into clear positioning, messaging, and enablement that drives pipeline and adoption. You’ll own launches, build the content that helps prospects and customers understand our value, and arm the sales team with the materials they need to win.The ideal candidate combines sharp strategic thinking with strong execution. You can interview customers, distill insights, and turn them into compelling narratives, and you are comfortable going deep on a technical, regulated product.Working Hours & AvailabilityThemis is a remote-first team that primarily operates Monday–Friday, 9:00 AM–6:00 PM ET. Availability expectations may vary depending on the role and team, but this role requires meaningful overlap with our standard operating hours for collaboration, meetings, and time-sensitive business needs.We support flexibility where possible, but regular or extended blocks of unavailable time during standard business hours should be discussed and aligned in advance.What You’ll DoPositioning & MessagingOwn positioning, messaging, and value propositions for Themis products and key personasTranslate complex governance, risk, and compliance capabilities into clear, differentiated narrativesDevelop and maintain messaging frameworks, narratives, and competitive positioningGo-to-Market & LaunchesPlan and execute product and feature launches across Sales, Customer Success, and MarketingDefine launch goals, audiences, and channels, and measure results against themCoordinate cross-functional launch readiness, timelines, and deliverablesSales EnablementBuild sales decks, one-pagers, battlecards, demo scripts, and objection-handling resourcesEquip Sales and Customer Success with the messaging and tools they need across the customer lifecycleSupport prospect evaluations with value-oriented content and competitive intelligenceContent & Voice of the CustomerProduce customer-facing content such as case studies, web copy, blog posts, and campaign assetsConduct customer and market research to sharpen positioning and identify new opportunitiesPartner with Product to validate roadmap priorities and represent the voice of the marketMonitor the competitive and regulatory landscape and keep the team informedRequired QualificationsExperience in product marketing, content marketing, or a closely related role in B2B SaaSDemonstrated ability to translate complex or technical products into clear positioning and messagingExperience planning and executing product or feature launchesStrong writing skills with a portfolio of customer-facing or enablement contentAbility to partner effectively with Product, Sales, and Customer Success teamsComfort conducting customer and market research and turning insights into actionStrong organizational and project-management skillsExcellent written and verbal communication skillsPreferred QualificationsExperience marketing to banks, credit unions, fintechs, or other regulated financial institutionsFamiliarity with governance, risk, and compliance (GRC) or Banking-as-a-Service (BaaS)Experience marketing compliance, risk, security, or other regulatory technologyExperience building a product marketing function at a startup or high-growth companyFamiliarity with AI tools and modern marketing and content workflowsWhat We ValueThe people who thrive at Themis tend to share a common set of characteristics:Hunger & OwnershipWe act like owners. We take initiative, spot gaps, and drive results for both our customers and the company.Radical AccountabilityWe own outcomes without blame or excuses. We communicate early, learn from mistakes, and stay focused on solutions.Problem Solver MentalityWe are builders, not blockers. We bring recommendations, options, and next steps, not just problems.Mission & Customer FocusOur customers trust us with critical compliance work. We take that seriously, advocate for their needs, and look for ways to deliver real value.Low Ego, High ImpactWe care more about solving problems than getting credit. We stay collaborative, coachable, and ready to jump in wherever needed.Adaptability & ResilienceWe stay flexible and steady through change. When priorities shift or challenges come up, we keep moving forward.Curiosity & Continuous LearningWe are excited to learn. We dig into how the product works, investigate issues, use AI and automation thoughtfully, and keep growing into trusted experts.Why Join Themis?At Themis, you’ll shape how a fast-growing company talks about a product that matters. You’ll own the narrative, influence the roadmap, and see your work show up in every deal and every launch.If you love turning complex problems into clear stories and want real ownership over go-to-market, we’d love to hear from you.